PerkinElmer

Grain and Dairy Marketing Specialist

PerkinElmer

full-time

Posted on:

Location Type: Hybrid

Location: Krakow • Poland

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Tech Stack

SFDC

About the role

  • Work in conjunction with key stakeholders to develop and execute on strategic and tactical integrated marketing plans to facilitate growth of grain and dairy product lines
  • Create and continuously refine/optimize value propositions, customer personas and go-market-plans for each strategic product and target market
  • Develop understanding of regional external (customer) and internal (commercial team) needs, and translate these needs into solutions roadmaps
  • Lead new product introduction marketing strategy and campaign execution
  • Development and production (copywriting) of new content (brochures, articles, white papers, webpages, etc.) in support of campaigns
  • Deployment of emails, social media and third-party media campaigns in support of strategic campaigns
  • Creation and execution of manual and automated email nurture campaigns to drive lead generation and acceleration
  • Coordination of local language translations to meet regional needs
  • SFDC (Salesforce.com) campaign creation, tracking and ROI/metric reporting
  • Budget tracking in Allocadia or similar system
  • Update spreadsheets, databases and inventories with statistical, financial and non-financial information
  • Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

Requirements

  • Bachelor’s degree in business, communication, marketing, or a related science field or an equivalent combination of education and relevant marketing/communications experience
  • Minimum 3 years’ experience in B2B marketing or communications
  • Ability to translate stakeholder needs into action plans
  • A can-do attitude and ability to multi-task
  • Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel)
  • Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC
  • Strong project management skills and an adaptive and flexible attitude
  • Strong team player, able to work across boundaries
  • Work under pressure and balance multiple priorities
  • General knowledge of NIR or FT-IR technology and/or the food industry is a plus
  • Additional language fluency is a plus
Benefits
  • Private healthcare including dental care
  • Life and long-term disability insurance
  • MyBenefit Cafeteria system
  • Multisport Card
  • Social Fund Subsidies
  • Home Office allowance
  • Tuition reimbursement
  • Referral awards
  • Internal career development opportunities in multiple business areas
  • Day off to celebrate your birthday
  • Up to 3 additional days of vacation by length of service in the company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcopywritingemail marketinglead generationGoogle AnalyticsSEMPPCproject managementdata analysiscontent development
Soft Skills
communicationmulti-taskingteam playeradaptabilityproblem-solvingstakeholder managementorganizational skillsattention to detailtime managementcan-do attitude