Director of Product Marketing

Perk

Director of Product Marketing at Perk driving the platform narrative and go-to-market strategies. Leading the PMM team in a fast-growing B2B SaaS environment.

Posted 7/14/2026full-timeBarcelona • 🇪🇸 SpainLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS positioning, market analysis, and go-to-market strategy, with a strong focus on leveraging AI to enhance operational efficiency and competitive insights. Proven ability to lead teams, communicate effectively, and build alignment across Product, Revenue, and Marketing functions.

Highest-signal resume keywords

B2B SaaS ExperienceGo-To-Market StrategyMarket AnalysisAI-First OperationsStrong Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Competitive AnalysisProduct PositioningData-Driven Decision MakingLaunch Brief DevelopmentOperating Model Creation

Soft Skills

Influential LeadershipCross-Functional CollaborationStrategic ThinkingDetail-Oriented

Industry Keywords

Market PerceptionSales EnablementRevenue TeamCustomer ResearchWin/Loss Analysis

About the role

Key responsibilities & impact

Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams.
Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage.
Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the market inside the revenue team, to ensure our messaging and positioning is built on what buyers actually care about and where we genuinely win.
Partner closely with Revenue leadership and the sales enablement team, to improve win rates, platform attach, sales confidence, and launch effectiveness. The measure of success is a sales team that can clearly articulate Perk's differentiated story and a PMM function recognised as a genuine commercial partner.
Lead and develop the PMM team, create the operating rhythms and quality standards that allow the function to scale, and establish PMM as one of the company's most trusted strategic partners. You'll also shape what the function looks like as Perk grows.

Requirements

What you’ll need

You've spent meaningful time in B2B SaaS and you have a track record of building positioning that earns internal trust and wins externally.
You know how to build a differentiated position. You understand the strategic choices that determine where a product competes and why it wins, and you can distill a technically complex platform into a story that lands clearly with a senior finance buyer.
You thrive on understanding the buyer, the market, and the competitive picture inside out. You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone.
You think commercially and use data to make decisions. You've built repeatable operating models, and you're as comfortable challenging a product roadmap priority as writing the launch brief.
You're highly influential and a strong communicator. You bring people with you across Product, Revenue, and Marketing - building alignment through the strength of your ideas -and you take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation.
You're an AI-first operator. You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs. You'll bring that to how this team operates. This isn't optional - we're an AI-first company and we expect our leaders to lead that way.

Benefits

Comp & perks

Receive competitive compensation and equity ownership in Perk.
Rest and recharge with our generous allocation of vacation days plus public holidays.
Take control of your physical health with your choice of private healthcare or a gym allowance.
Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
Join our unforgettable Perk events, including our spectacular annual summer party.
Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
Make your money go further with our flexible compensation plan.
Focus on your family with 17 weeks’ paid parental leave during your child’s first year.
Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
Broaden your horizons with up to 20 "Work from Anywhere" days per year.
Nurture your language skills with in real-life English, Spanish and Catalan lessons.
Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years.
Let us help you move to one of our hubs with relocation support.