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About the role
Key responsibilities & impact- Maintain and enhance a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages Perk customers as advocates and their role in delivering growth.
- Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses.
- Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle.
- Develop and roll-out Perk customer referral & customer reference programs.
- Maintain and improve upon marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2.
- Establish a strategy for an active and engaged Customer Community, fostering peer-to-peer interactions and knowledge sharing.
- Managing our Customer Advisory Board (CAB) that aims to gather feedback and co-create solutions with Perk’s most strategic customers.
- Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events.
- Monitor against KPIs for the impact of the customer advocacy program.
Requirements
What you’ll need- Extensive experience within customer marketing/advocacy, specifically within B2B SaaS products
- The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements.
- Self-motivated with a passion for building and nurturing customer relationships.
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new.
- Experience in managing and forecasting budgets would be beneficial.
- Strong communicator and cross functional collaborator
Benefits
Comp & perks- Rest and recharge with our generous allocation of vacation days plus public holidays.
- Receive competitive compensation and equity ownership in Perk.
- Take control of your physical health with your choice of private healthcare or a gym allowance.
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
- Join our unforgettable Perk events, including our spectacular annual summer party.
- Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
- Make your money go further with our flexible compensation plan.
- Focus on your family with 17 weeks’ paid parental leave during your child’s first year.
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
- Broaden your horizons with up to 20 "Work from Anywhere" days per year.
- Nurture your language skills with in real-life English, Spanish and Catalan lessons.
- Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years.
- Let us help you move to one of our hubs with relocation support.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingcustomer advocacyB2B SaaSmarketing programmesperformance data analysiscampaign managementbudget managementKPI monitoringcontent distributioncustomer referral programs
Soft Skills
self-motivatedrelationship buildingproblem solvingcross-functional collaborationcommunicationadaptabilityinitiativeownershippeer-to-peer interactionfeedback incorporation