Perk

Director, Field Marketing – North America

Perk

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $161,000 - $190,000 per year

Job Level

Lead

About the role

  • Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
  • Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
  • Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
  • Identify opportunities to optimize budget allocation and maximize ROI.
  • Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
  • Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
  • Collaborate with the integrated marketing team to localize global content strategies.
  • Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
  • Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
  • Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
  • Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets.
  • Be part of the extended leadership team in North America, helping influence decision making and outcomes.
  • Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
  • Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
  • Build a high-performing marketing team, fostering a culture of collaboration and accountability.
  • Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights
  • Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM.

Requirements

  • 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
  • Proven track record of developing and executing successful field marketing strategies in North America.
  • Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
  • Experience building, leading and developing teams including direct and dotted line reports
  • Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.
Benefits
  • Receive competitive compensation and equity ownership in Perk
  • Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
  • Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
  • Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
  • Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
  • Plan for your future with our 401(k) plan with company matching contributions
  • Care for your furry friends through partner discounts on pet insurance
  • Join our unforgettable Perk events, including our spectacular annual summer party
  • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
  • Focus on your family with 12-16 weeks’ paid parental leave
  • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
  • Broaden your horizons with up to 20 "Work from Anywhere" days per year
  • Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
  • Let us help you move to one of our hubs with relocation support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingfield marketing strategydemand generationpipeline creationcampaign executionbudget managementROI measurementdigital marketingSEOcontent marketing
Soft Skills
leadershipcollaborationcommunicationteam buildingaccountabilityinnovationproblem-solvingtransparencystrategic thinkingadaptability