Perk

Field Marketing Manager

Perk

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • 🇪🇸 Spain

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Lead the end-to-end regional marketing strategy for SCEU, translating global marketing programs into high-impact, market-specific programs with the support of central functions
  • Measure the effectiveness of field marketing programs and be accountable for regional pipeline generation and revenue impact
  • Own and manage the regional marketing budget, ensuring optimal allocation of spend to maximise ROI across all field marketing initiatives and strategic programs
  • Serve as the senior marketing advisor to regional and executive GTM leadership - shaping regional priorities, influencing sales strategy and aligning marketing investment with commercial objectives
  • Represent the voice of the region into the global marketing organisation and ensure global strategy is successfully translated into market
  • Collaborate with the central integrated marketing team, including PMM, content, events, campaigns and digital teams to ensure local execution reflects brand, messaging, and campaign priorities
  • Lead regional Account-Based Marketing and work hand-in-hand with the revenue organisation to drive conversion of targeted accounts
  • Partner with the Growth team to localise and optimise paid media and performance channels in support of quarterly lead, SQL, and pipeline goals
  • Build out a regional partner marketing strategy with the Partnerships leadership team and execute on local campaigns to drive incremental pipeline through our partner network
  • Deliver full-funnel execution across:
  • Field events and hosted experiences
  • ABM and sales-aligned activations
  • Localised campaigns and content
  • Ecosystem and partner marketing
  • Build regional relationships with industry associations, publications, influencers, and strategic partners to increase brand awareness and demand
  • Report regularly on marketing performance at both the program and initiative level, surfacing insights and optimisations
  • Provide strategic input into quarterly and annual business planning processes, aligning marketing with regional revenue targets, account segments, and sales capacity

Requirements

  • 6+ years of experience in field marketing, regional marketing, or integrated B2B programs, ideally within a high-growth SaaS or tech environment
  • Demonstrated ability to lead regional plans, collaborate with revenue leadership and org and deliver measurable impact across the funnel
  • Strong understanding of local SCU market dynamics, audience behavior, and competitive landscape
  • Executive presence and communication skills, with the ability to influence senior stakeholders and lead cross-functional alignment across sales, partnerships, and global marketing
  • Hands-on experience executing ABM, events, and campaigns, with knowledge of Salesforce and marketing automation tools (e.g. HubSpot, Marketo, 6Sense)
  • Data-driven mindset, with a strong ability to track performance, extract insights, and optimise programs accordingly
  • High accountability, autonomy, and a proactive approach to driving results without the need for executional support layers
  • Fluency in English and either Spanish or French is highly preferred
Benefits
  • Receive competitive compensation and equity ownership in Perk
  • Rest and recharge with our generous allocation of vacation days plus public holidays
  • Take control of your physical health with your choice of private healthcare or a gym allowance
  • Know that your loved ones are protected financially through your Life Insurance if the worst were to happen
  • Join our unforgettable Perk events, including our spectacular annual summer party
  • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
  • Make your money go further with our flexible compensation plan
  • Focus on your family with 17 weeks’ paid parental leave during your child’s first year
  • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
  • Broaden your horizons with up to 20 "Work from Anywhere" days per year
  • Nurture your language skills with in real-life English, Spanish and Catalan lessons
  • Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
  • Let us help you move to one of our hubs with relocation support

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
field marketingregional marketingintegrated B2B programsAccount-Based Marketing (ABM)campaign executiondata analysispipeline generationrevenue impactbudget managementperformance tracking
Soft skills
executive presencecommunication skillsinfluencecross-functional alignmentcollaborationproactive approachhigh accountabilityautonomystrategic inputrelationship building