Director, Marketing

Perimeter Medical Imaging AI

Director of Marketing at Perimeter leading strategic initiatives to promote technology in target markets. Collaborating with cross-functional teams and executing impactful marketing strategies for customer acquisition.

Posted 7/28/2026full-timeDallas • Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing strategic marketing initiatives within the medical device or healthcare sector, with a strong focus on demand generation and customer engagement. Proven ability to lead high-performing teams and collaborate across functions to achieve business objectives while adhering to industry regulations.

Highest-signal resume keywords

Strategic Marketing InitiativesDemand Generation CampaignsProject ManagementMarketing Communication PlansCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionMarket Trend AnalysisMetrics Dashboard CreationCustomer Acquisition Strategies

Soft Skills

Excellent Communication SkillsOrganizational SkillsMultitaskingDecision-MakingCoaching and Leadership

Tools & Technologies

Digital MarketingSocial Media MarketingTraditional MediaContent Creation Tools

Industry Keywords

Medical DeviceHealthcarePatient EducationAdvocacy ProgramsRegulatory Compliance

About the role

Key responsibilities & impact

Drive the strategic marketing initiatives to promote our technology and ensure its successful penetration into target markets.
Collaborate closely with cross-functional teams including product development, sales, regulatory and clinical affairs to achieve business objectives while adhering to industry regulations and standards.
Develop comprehensive marketing strategies, execute impactful campaigns, and analyze market trends to capitalize on growth opportunities.
Lead, coach, and hold accountable a high-performing marketing team, setting clear goals tied to customer acquisition outcomes.
Design, implement, and optimize multi-channel demand generation campaigns, spanning digital, social media, and traditional media.
Own Perimeter's corporate brand identity, positioning, and messaging, ensuring consistent communication across all channels.
Create customer-facing content in collaboration with the Sales, Product Marketing, and KOL teams that drives engagement.
Own campaign performance measurement, building and maintaining metrics dashboards.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business or related field.
7+ years of experience in a similar marketing role, preferably in a medical device or healthcare setting.
Excellent written and verbal communication skills.
Proven experience executing comprehensive marketing communication plans and campaigns.
Organized with strong project management, multitasking and decision-making skills.
Preferred Qualifications Patient education, advocacy and demand generation programs in medical device or health care.

Benefits

Comp & perks

Travel required (15-20%)