
Shopper Insights, Category Analyst
Perfetti Van Melle
part-time
Posted on:
Location Type: Office
Location: Zurich • Switzerland
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About the role
- Develop, compile, maintain, and deliver periodic standard reports.
- Monitor market, business, and brand performance at customer level using Nielsen and customer data.
- Translate complex data sets into clear, actionable insights that guide portfolio strategy, channel plans, and customer conversations.
- Build and maintain Power BI dashboards that enable internal stakeholders to make faster and better decisions.
- Support the development of channel strategies by analyzing shopper insights, category trends, and growth opportunities.
- Provide actionable recommendations that support our financial goals and brand ambitions.
- Track and evaluate activations, promotions, and product launches, and share recommendations with the Sales and Marketing teams.
- Participate in international Business Intelligence projects, representing the Swiss business perspective and contributing to successful and timely implementation.
- Build impactful sell-in stories and support strong partnerships with Swiss retail customers.
Requirements
- Degree in Business, Marketing, or a related field.
- Previous experience in Analytics, Category Management, or Trade Marketing, within FMCG.
- Strong analytical skills with the ability to interpret market research and translate data into actionable business insights.
- Expert-level proficiency with NielsenIQ is a must.
- Experience building Power BI dashboards is a plus.
- Strong skills in data visualization and storytelling using Excel, PowerPoint, and ThinkCell.
- Strategic mindset with a strong commercial understanding of the Swiss retail landscape.
- A proactive and results-driven personality who enjoys taking ownership and presenting ideas effectively.
- Ability to collaborate successfully with a variety of internal and external stakeholders.
- Fluent in English and German, both written and spoken.
Benefits
- Competitive compensation – 13 monthly installments, annual review & performance bonus
- 25 vacation days + 4–7 additional PVM Flex Days
- Strong pension plan with extra employer contributions
- Private accident insurance
- Free coffee, tea, water & fresh fruit
- Service anniversary bonuses & extra days off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismarket researchdata visualizationcategory managementtrade marketinganalyticsfinancial analysisreportingstorytellingstrategic planning
Soft Skills
analytical skillsproactive personalityresults-drivencollaborationcommunicationownershippresentation skillsstrategic mindsetcommercial understandingstakeholder management