Senior Director, Segment & Solutions Marketing

PerfectServe

Senior Director of Marketing responsible for demand creation and customer lifecycle management at PerfectServe. Leading a team to enhance healthcare communication and drive growth in the segment.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B marketing leadership, particularly in demand creation and product marketing, with a strong focus on segment growth and healthcare IT. Proven ability to lead teams, execute campaigns, and drive cross-sell demand through effective collaboration with sales and customer success.

Highest-signal resume keywords

B2B Marketing LeadershipDemand CreationProduct MarketingHealthcare IT ExperienceTeam Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationProduct LaunchCampaign ManagementMarket IntelligenceCompetitive Positioning

Soft Skills

LeadershipCollaborationStrategic Thinking

Tools & Technologies

Modern ToolingSales Enablement Tools

Industry Keywords

Healthcare ITSegment GrowthCross-Sell DemandEnterprise Deal Enablement

About the role

Key responsibilities & impact

Own the demand-created number across acute and non-acute, with non-acute growth as the headline.
Set where we play and what we say by segment, and make sure campaigns reflect real market intelligence.
Lead and develop the segment owners and product marketing.
Through Product Marketing, own the platform story, launches, competitive positioning, and roadmap feedback across all product lines.
Co-own the external AI-first positioning with Corporate Communications.
Own cross-sell demand into the existing customer base through the Demand Gen Managers, in partnership with Customer Success who runs the outreach.
Through the Sales Enablement & Field Marketing Manager, own enterprise deal enablement, event execution, and the referral and advocacy engine.
Define qualified demand with Performance and Sales so the creation-to-conversion handoff is clean and measured.

Requirements

What you’ll need

10+ years in B2B marketing with segment, demand, or product marketing leadership, including managing managers.
A track record of growing a named segment fast, ideally a high-velocity one.
Command of both demand creation and product marketing; you can lead a launch and a campaign with equal credibility.
Healthcare IT experience strongly preferred.
An AI-first operator who scales a team’s output with modern tooling.

Benefits

Comp & perks

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities