Website Experience and CRO Manager

PerfectServe

Website Experience and CRO Manager at PerfectServe optimizing web performance and conversion rates for healthcare clients. Collaborating with marketing teams to enhance user journey and trust across the site.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
Manage CMS infrastructure, component libraries, and site governance.
Continuously improve site speed, schema, crawlability, and site health.
Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.
Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.
Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.
Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
Monitor site performance, surface trends and issues early, and report what’s working.

Requirements

What you’ll need

3–5 years in web development, conversion optimization, or digital experience management.
Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required).
Demonstrated CRO and experimentation experience, with results you can point to.
Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance.
Strong analytics: GA4, heat mapping and session recording, and performance reporting.
A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove.

Benefits

Comp & perks

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Web DevelopmentConversion Rate Optimization (CRO)HTMLCSSJavaScriptA/B TestingMultivariate TestingSite Performance MonitoringAnalytics ReportingSEO Optimization

Soft Skills

Strong Design SenseUser Experience Judgment