Lifecycle Manager

PerfectServe

Lifecycle Manager managing B2B lead conversion from marketing-accepted leads to demo requests. Overseeing email marketing and ABM efforts for a leading healthcare communication solutions provider.

Posted 6/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Own the lead lifecycle from marketing-accepted lead through demo requested, across both the high-velocity and the enterprise motions.
Design and run nurture programs and journeys by segment and stage that move leads toward a demo, partnering with content and product marketing for the assets.
Own segmentation, send strategy, and sequencing across email and lifecycle channels.
Manage email deliverability, sending reputation, and list health, in partnership with revenue operations on the underlying data.
Define and maintain lead scoring and stage definitions with revenue operations and sales, so MAL and Demo Requested mean the same thing to everyone.
Re-engage dormant and not-yet-ready leads rather than letting them go cold.
Own ABM programs against named target accounts, concentrated on the enterprise and acute motion.
Build and run coordinated, multi-channel account plays — email, web personalization (with the website owner), paid (with the agency), and sales outreach — that move accounts toward a demo.
Partner with the segment demand-generation owners, who set the target accounts and the messaging; you own the orchestration and the plays.
Coordinate closely with SDRs and AEs so marketing and sales plays are sequenced, not duplicated.
Operationalize intent and engagement signals (for example, from 6sense) into timely plays, using the enriched data revenue operations provides rather than owning the enrichment itself.
Measure at the account level: engagement, pipeline influenced, and demos generated.
Own the MAL-to-Demo-Requested conversion rate as the role’s primary metric.
Partner with the Website Experience & Conversion Manager on the landing pages and forms your programs drive to, so the journey stays continuous from email to page to conversion.
Find and remove friction in the path from first marketing touch to demo request.
Continuously test subject lines, offers, sequences, and play design, and act on what the data shows.

Requirements

What you’ll need

3–5 years of experience in lifecycle or email marketing, demand generation, ABM, or marketing automation, in a B2B environment.
Hands-on experience with a marketing automation platform such as Pardot, HubSpot, or Marketo, building journeys, segmentation, and scoring.
Demonstrated experience designing nurture programs that move leads through a funnel to a clear conversion, such as a demo or meeting.
Experience running ABM programs and coordinating with sales on named accounts.
Familiarity with intent data and ABM platforms such as 6sense or comparable systems, as a user, with revenue operations owning the data foundation.
Comfort with CRM (Salesforce) and a clear understanding of how leads and accounts flow between marketing and sales.
Strong analytical skills: funnel and conversion analysis, segment and cohort performance, email and account-level metrics.
Working knowledge of email deliverability fundamentals.
A clear communicator who can align marketing and sales on shared definitions and coordinated plays.
Outcome-oriented; comfortable owning a number and reporting against it.
Comfort working alongside AI tools and agents to accelerate output and quality.

Benefits

Comp & perks

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingemail marketingdemand generationaccount-based marketing (ABM)marketing automationjourney buildingsegmentationlead scoringfunnel analysisemail deliverability

Soft Skills

analytical skillscommunicationcollaborationoutcome-orientedproblem-solvingcoordinationcreativityadaptabilitystrategic thinkingattention to detail