Product Marketing Manager
PerfectServe
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute GTM strategies for new products, features, and releases.
- Define audience segmentation, value propositions, positioning, and launch.
- Collaborate with Product Managers to align roadmap priorities with market needs.
- Work with Account Executives and Sales Leaders to define and more accurately understand the customer's evaluation, buying, and onboarding journey to enhance the experience.
- Identify highs and lows along the journey to isolate opportunities to offer marketing support, resources, and service enhancements to minimize missed opportunities.
- Utilize tools that monitor utilization and customer intent, and partner with Sales and Customer Success to capitalize on opportunities.
- Mine public data resources and internal performance data to identify and promote customer ROI and proof points using customer data, analyst reports, and case studies.
- Understand core markets and customer segments for positioning PerfectServe’s individual products and its combined product synergies.
- Track market trends, analyst insights, customer evaluations, and competitor developments.
- Craft clear, differentiated messaging that translates complex functionality into meaningful benefits and measurable outcomes for health systems, medical groups, and ambulatory practices.
- Synthesize insights into actionable recommendations for Product and Executive teams.
- Maintain a messaging hierarchy that ensures consistency across web, collateral, and RFPs.
- Own proactive and reactive competitive intelligence, including primary competitors, new market entrants, and potential impact of forecasted market movements.
- Own content library with product and services descriptions, competitive advantage, integration capabilities, tech and security assessment resources.
- Maintain competitive intel resources (battlecards) and content library for use in analyst reports and RFP responses.
- Establish competitive intel management and distribution processes and update cadence.
- Serve as the connective tissue across Product, Marketing, and Sales to ensure a coherent story from roadmap to revenue.
- Enmesh and align with Product Managers by sharing updates on roadmap reviews, competitive intel, and differentiated messaging.
- Translate field and market insights into strategic guidance for future development.
- Collaborate closely with Sales Enablement on competitive intelligence and customer voice initiatives to inform marketing efforts and product roadmaps.
- Collaborate with the Director of Product Marketing to manage and respond to RFPs, leveraging AI-powered tools to streamline the proposal process.
Requirements
- 5+ years of experience explicitly in product marketing, go-to-market, or strategy roles, ideally in healthcare technology, SaaS, or enterprise B2B.
- Basic understanding of clinical operations and hospital business decision-making dynamics.
- Demonstrated ability to craft persuasive narratives across audiences.
- Analytical mindset capable of interpreting data and translating data into strategy.
- Comfort operating cross-functionally in a fast-paced, matrixed environment.
Benefits
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K - with match and immediately vested.
- 17 company holidays, 2 floating holidays plus competitive paid time off policy
- Internal Advancement Opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiesaudience segmentationcompetitive intelligencedata analysisproduct positioningcustomer journey mappingmessaging developmentRFP managementSaaShealthcare technology
Soft skills
collaborationanalytical mindsetpersuasive communicationstrategic thinkingcross-functional teamworkadaptabilityproblem-solvingcustomer-centric approachinsight synthesisproactive mindset