
Paid Search Analyst, PPC, Social
Perfect Search Media
full-time
Posted on:
Location Type: Remote
Location: Illinois • United States
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Job Level
About the role
- Research, plan, and create ad accounts for clients in a variety of industries
- Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
- Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
- Advanced data analysis in Microsoft Excel and Google Sheets
- Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
- Serve as point of contact and project manager for clients with regular client facing communication
- Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.
- Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
- Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
- Keep up-to-date on emerging online marketing strategies, tools, and best practices
- Manage and prioritize several accounts simultaneously
- Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
- Contribute to company (and occasionally client) blog(s) and internal marketing strategy
Requirements
- 1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms.
- In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred.
- Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.
- Highly analytical and strong critical thinking skills
- Ability to generate comprehensive and cohesive marketing strategies
- Ability to think critically and collaborate effectively with others
- Strong time management & organization skills
- The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
- Data analysis experience
- Microsoft Excel and Google Sheets experience
- Quick learning ability with a strong desire to become an expert in digital marketing
- Strong written and verbal communication skills
- A close eye for detail with the ability to see how pieces fit into the overall picture
- Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Ability to work both independently and in a team-oriented environment
- Knowledge of Google products and other digital marketing analytics tools
Benefits
- Fully remote
- Equal opportunity employer that celebrates diversity and core values
- Fun, supportive and collaborative team environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPC campaign managementdata analysisad copy creationmarketing strategy developmentGoogle AdsMicrosoft AdsFacebook AdsLinkedIn AdsGoogle SheetsMicrosoft Excel
Soft Skills
analytical skillscritical thinkingtime managementorganization skillscommunication skillscollaborationadaptabilityattention to detailresults-driven work ethicindependence