Sales Manager – AV Technology

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Sales Manager in AV-Technik developing clients in a specified region. Engaging in B2B sales with a focus on technology and communication solutions.

Posted 6/15/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSenior💰 €70,000 - €100,000 per yearWebsite

About the role

Key responsibilities & impact

Actively develop your assigned region
Acquire new customers and expand existing relationships
Conduct on-site appointments independently
Present solutions clearly and persuasively
Negotiate proposals and drive deals to close
Manage pipeline, CRM, and sales activities in a structured way

Requirements

What you’ll need

At least 3 years' experience in B2B field sales
Proven strength in new customer acquisition and closing deals
Confident presence in customer meetings
Good sense for customer needs and objection handling
Structured work style and effective route planning
Enthusiasm for technology and digitalization
Driver's license (Class B) and willingness to travel

Benefits

Comp & perks

Target compensation €70,000–€100,000: base salary plus variable bonus
Company car for private use: suitable for a field sales role
Own sales territory: clear responsibility and autonomy
Tandem with inside sales: teamwork enabling greater focus on customers and closing deals
Modern demo equipment: effectively showcase solutions on-site
30 vacation days plus December 24 and December 31 off
Structured onboarding: solid introduction to products and the region
Stable market environment: established employer with a clear direction

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salescustomer acquisitiondeal closingCRM managementpipeline managementsales activities

Soft Skills

presentation skillsnegotiation skillscustomer relationship managementobjection handlingstructured work styleroute planningenthusiasm for technologyindependence

Certifications

Driver's license (Class B)