Perennial

Product Marketing

• Create and distribute thought leadership content (especially from our co-founders).
• Run LinkedIn ad campaigns and other growth experiments.
• Build and test signal-driven outbound motions.
• Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs.
• Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts.
• Repurpose posts into blog articles, email updates, and ad creative.
• Support case study, webinar, and campaign content production.
• Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more.
• Own our LinkedIn ad account: set up campaigns, test messaging and creative, refine targeting, and track performance as you expand the reach of our paid marketing.
• Run experiments with thought leadership and demand-gen campaigns aimed at sustainability and carbon project decision-makers.
• Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning.
• Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools.
• Draft and send personalized outreach messages and sequences (LinkedIn or email).
• Test outbound approaches and report on conversion, scaling what works.
• Support sales team with customized decks, sales enablement materials, and light customer-facing reports.
• Help maintain dashboards and own reports on campaign and outbound performance.
• Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.

Growth Marketing and GTM Associate