Perennial

Growth Marketing and GTM Associate

Perennial

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado

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Salary

💰 $70,000 - $90,000 per year

Job Level

JuniorMid-Level

About the role

  • Create and distribute thought leadership content (especially from our co-founders).
  • Run LinkedIn ad campaigns and other growth experiments.
  • Build and test signal-driven outbound motions.
  • Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs.
  • Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts.
  • Repurpose posts into blog articles, email updates, and ad creative.
  • Support case study, webinar, and campaign content production.
  • Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more.
  • Own our LinkedIn ad account: set up campaigns, test messaging and creative, refine targeting, and track performance as you expand the reach of our paid marketing.
  • Run experiments with thought leadership and demand-gen campaigns aimed at sustainability and carbon project decision-makers.
  • Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning.
  • Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools.
  • Draft and send personalized outreach messages and sequences (LinkedIn or email).
  • Test outbound approaches and report on conversion, scaling what works.
  • Support sales team with customized decks, sales enablement materials, and light customer-facing reports.
  • Help maintain dashboards and own reports on campaign and outbound performance.
  • Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.

Requirements

  • 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred).
  • Strong writing and editing skills; ability to distill conversations into clear, engaging content.
  • Experience with LinkedIn Ads (campaign setup, targeting, optimization, and reporting).
  • Analytical mindset; comfortable working with data to measure, learn, and iterate.
  • Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach).
  • Familiarity with tools like HubSpot, Clay, or similar is a plus.
  • Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture.