Product Marketing Manager
Granicus
Growth Marketing and GTM Associate
Perennial
full-time
Posted on:
Location: Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $90,000 per year
Job Level
JuniorMid-Level
About the role
- Create and distribute thought leadership content (especially from our co-founders).
- Run LinkedIn ad campaigns and other growth experiments.
- Build and test signal-driven outbound motions.
- Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs.
- Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts.
- Repurpose posts into blog articles, email updates, and ad creative.
- Support case study, webinar, and campaign content production.
- Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more.
- Own our LinkedIn ad account: set up campaigns, test messaging and creative, refine targeting, and track performance as you expand the reach of our paid marketing.
- Run experiments with thought leadership and demand-gen campaigns aimed at sustainability and carbon project decision-makers.
- Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning.
- Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools.
- Draft and send personalized outreach messages and sequences (LinkedIn or email).
- Test outbound approaches and report on conversion, scaling what works.
- Support sales team with customized decks, sales enablement materials, and light customer-facing reports.
- Help maintain dashboards and own reports on campaign and outbound performance.
- Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team.
Requirements
- 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred).
- Strong writing and editing skills; ability to distill conversations into clear, engaging content.
- Experience with LinkedIn Ads (campaign setup, targeting, optimization, and reporting).
- Analytical mindset; comfortable working with data to measure, learn, and iterate.
- Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach).
- Familiarity with tools like HubSpot, Clay, or similar is a plus.
- Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture.
