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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and delivering integrated B2B content campaigns across multiple channels, with a strong focus on lead generation and customer insights. Proficient in creating high-quality written, visual, and video content while effectively coordinating with internal teams and stakeholders.
Highest-signal resume keywords
Integrated B2B Content CampaignsLead Generation and Pipeline DevelopmentHigh-Quality Content CreationCustomer Insights and CRM Data UtilizationExperience in B2B SaaS Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign DevelopmentLead GenerationCustomer InterviewsVideo ProductionWebinar DevelopmentEmail MarketingAI-Search OptimizationNo-Code Development ToolsSales Enablement Content
Soft Skills
Excellent WritingStakeholder CommunicationCustomer-Focused ApproachInfluencing Senior StakeholdersCreative Problem Solving
Tools & Technologies
HubSpotCRM PlatformsMarketing Automation ToolsAI Tools for Content CreationVideo Editing Software
Industry Keywords
B2B MarketingSaaSHR TechnologyFuture of WorkContent Marketing
About the role
Key responsibilities & impact- Build and deliver integrated content campaigns that generate qualified leads, create pipeline, and help PerchPeek win more customers
- Turn customer problems, product capabilities, and commercial priorities into campaigns across email, LinkedIn, web, video, and sales channels
- Own the content and campaigns plan and personally create much of the work
- Create thought leadership, email, LinkedIn, customer stories, website content, video, and sales materials
- Use AI and modern creative tools to improve content quality, speed, and range
- Build campaigns for qualified demand generation, audience activation, and opportunity progression
- Use customer interviews, sales-call recordings, CRM data, and campaign performance to identify customer needs and content opportunities
- Bring priority products and capabilities to market and create product and conversion content
- Develop written, video, and webinar content for the CEO and internal experts
- Coordinate internal teams and specialist partners
- Distribute campaigns, measure performance, and report on results and next steps
- Establish integrated content campaigns, CRM and audience activation, product content plans, customer proof, executive thought leadership, website content, and sales-conversion materials
Requirements
What you’ll need- Complete fluency in English
- Based in EU timezones
- Able and willing to travel occasionally for customer interviews, content filming, company gatherings, and selected events
- Able to commit to standard business hours across UK and European time zones, with occasional flexibility for North America
- Track record developing and delivering integrated B2B content campaigns across multiple channels
- Clear evidence of generating qualified leads, pipeline, and revenue
- High-quality personally created content across several formats, with particularly strong writing
- Ability to connect customer problems, product capabilities, or commercial priorities into content programmes across channels and buyer-journey stages
- Customer-focused approach using customer insights, sales calls, and CRM data
- Ability to connect content activity to lead generation, opportunity creation, pipeline progression, and revenue
- Ability to independently drive work from insight through creation, distribution, and reporting
- Excellent writing and ability to interview customers, influence senior stakeholders, and communicate complex ideas simply
- Ability to create written, visual, video, and interactive content
- Willingness to personally write, create, interview, experiment, and ship work while leading stakeholders and specialist partners
- Experience in B2B SaaS, HR technology, future of work, or another complex B2B market is especially valued
- Experience developing founder or CEO thought leadership is especially valued
- Experience marketing products or propositions through launches and ongoing campaigns is especially valued
- Experience building CRM, email, or lifecycle marketing programmes is especially valued
- Experience interviewing customers and creating case studies or original research is especially valued
- Experience producing webinars, podcasts, interviews, or video content is especially valued
- Familiarity with HubSpot or another CRM and marketing automation platform is especially valued
- Experience with organic search and AI-search optimisation is especially valued
- Experience using AI for research, ideation, content creation, repurposing, and analysis is especially valued
- Experience creating interactive content or using no-code and AI-assisted development tools is especially valued
- Experience supporting enterprise sales cycles with conversion and enablement content is especially valued
- Strong eye for visual quality, structure, and presentation is especially valued
Benefits
Comp & perks- Company share options
- Statutory holiday
- Wellbeing leave
- Flexible annual leave
- Work from Anywhere within the role’s requirements
- Working environment allowance
- Regular socials
- Annual offsite
- Meetups budget