App Marketing Lead

Pepperstone

Mobile App Marketing Lead for fintech focused on app user acquisition, engagement, and retention. Spearheading marketing strategies with cross-functional collaboration and data-driven decision-making.

Posted 5/19/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

FirebaseTableau

About the role

Key responsibilities & impact

Build and drive a comprehensive mobile marketing strategy across ASO, ASA, GPSO, and other key channels
Align marketing efforts with product, design, and content teams
Stay current with mobile trends to maintain competitive edge
Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
Integrate data into Tableau for insights
Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
Incorporate user feedback via NPS, ratings, and reviews
Leverage tools such as Firebase, Mixpanel, and Instabug
Grow revenue through ARPU, LTV, and monetization optimization
Use churn prediction and segmentation for targeted retention
Analyze revenue data in Tableau using App Store and Google Play insights
Build and lead a collaborative, high-performing marketing team
Foster accountability and continuous improvement
Manage and optimize the mobile marketing budget to maximize ROI
Allocate spend effectively across channels to hit performance goals

Requirements

What you’ll need

Proven experience leading mobile app marketing teams, ideally in a high growth or tech-focused organization
Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
Strong analytical skills with a demonstrated ability to use data to inform decision-making
Track record of delivering measurable growth in app installs, engagement, and revenue
Excellent communication and leadership skills, with the ability to manage cross-functional collaboration
Passion for innovation and continuous learning in mobile app marketing

Benefits

Comp & perks

Competitive salary structure including company bonus scheme
Annual remuneration review
Employee referral bonuses for referring top talent to the company
Genuinely collaborative and friendly culture
Flexible and hybrid working
Remote working option - work from anywhere for up to 4 weeks per year
Ongoing personal development & learning opportunities
3 paid volunteering days per year & Workplace Giving Program
10 days of Company paid sick leave annually
Paid vacation annually
Employee monthly & quarterly recognition programs for outstanding performance and achievements
Frequent events and celebrations
Pension fund
Employee Assistance Program & Wellbeing
Comprehensive medical group insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

mobile marketing strategyASOASAGPSOKPI trackingCPICPAROASCTRdata analysis

Soft Skills

leadershipcommunicationcollaborationanalytical skillsaccountabilitycontinuous improvementinnovationpassion for learning