Pepper

Director of Brand, Integrated Marketing

Pepper

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Lead

About the role

  • Define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches
  • Develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand
  • Drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty
  • Shape how Pepper shows up in the world, positively impacting millions of women
  • Balance of creativity, strategic and financial oversight, executional excellence, and inspire teams
  • Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market
  • Clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations
  • Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies
  • Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution
  • Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance
  • Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans
  • Oversee Copy and the execution of content
  • Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions
  • Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition
  • Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making
  • Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships

Requirements

  • Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
  • 10+ years of brand marketing or integrated marketing experience at a fast-growing, digital consumer brand
  • Must have prior experience at an e-commerce apparel brand
  • Proven success leading campaigns that bridge creative and commercial objectives
  • Exceptional communication and leadership skills with the ability to influence, inspire, and lead teams
  • Highly collaborative, proactive and excels in dynamic, founder-led environments
  • A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
  • Creative visual and verbal storyteller who can capture the heart of a brand
  • Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
  • Strong organizational, communication and project management skills
  • Comfortable with challenging the status quo and proposing wild ideas *that might just work*
  • A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Benefits
  • Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
  • Company matched 401K plan up to 3%
  • Generous paid time off program including flexible PTO days, federal holidays, and sick days
  • Flexible remote workplace
  • Paid parental leave for qualifying employees
  • Monthly wellness stipend
  • Annual company-wide offsite
  • Have a huge role in the growth of a company with a meaningful mission
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategygo-to-market strategycontent marketingcampaign managementdata analysiscustomer insightsstorytellingproject managemente-commerce marketingdigital marketing
Soft Skills
leadershipcommunicationcollaborationcreativitystrategic thinkingorganizational skillsinfluenceproactivityadaptabilitycoaching