Head of Digital

PEOPLE HUNT | iGaming | IT | FinTech | Crypto

Head of Digital leading digital growth strategy in global iGaming markets. Overseeing performance marketing and channel optimization for sustainable revenue growth.

Posted 6/25/2026full-timeLimassol • 🇨🇾 CyprusLeadWebsite

About the role

Key responsibilities & impact

Develop and execute the overall digital growth strategy aligned with business objectives and revenue targets
Lead user acquisition across all paid channels, including Google Ads, Meta, YouTube, DSPs, programmatic, affiliates, and emerging traffic sources
Build and execute an integrated cross-channel acquisition strategy to maximize performance and customer growth
Audit, optimize, and continuously improve the marketing mix to increase ROI and spending efficiency
Own media buying decisions, budget allocation, and performance campaign execution at scale
Drive data-led decision-making through analytics, attribution modeling, experimentation, and A/B testing
Monitor, analyze, and optimize key KPIs across acquisition channels, including CPA, ROI, LTV, FTD, ARPU, and retention
Identify, test, and scale new traffic sources, growth opportunities, and emerging digital channels
Optimize the full acquisition funnel to improve conversion, activation, and long-term customer value
Collaborate cross-functionally with Product, CRM, BI, Analytics, and other internal stakeholders
Deliver regular performance reports, forecasts, and strategic recommendations to leadership
Ensure continuous optimization of digital growth initiatives across multiple GEOs and international markets

Requirements

What you’ll need

5+ years of experience in digital growth, performance marketing, or acquisition marketing, ideally within iGaming or similar high-volume B2C industries
Strong hands-on expertise in paid acquisition, media buying, traffic management, and campaign optimization
Proven track record of driving measurable growth through performance marketing strategies
Deep understanding of core iGaming metrics, including FTD, ARPU, LTV, churn, CPA, and retention
Hands-on experience with tracking tools, analytics platforms, and attribution systems
Strong commercial understanding of ROI optimization and budget efficiency
Experience scaling campaigns across multiple digital channels and markets
Strong analytical mindset with excellent problem-solving and decision-making skills
Ability to combine strategic leadership with hands-on execution
Professional proficiency in English

Benefits

Comp & perks

Sports benefit allowance (Platinum level) – €1,200 per year
1–3 paid sick days at 100% salary
21 working days of annual leave
Flexible working model: Limassol-based, Estonia-based, or Remote
International and collaborative work environment

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital growth strategyuser acquisitionmedia buyingcampaign optimizationanalyticsattribution modelingA/B testingperformance marketingtraffic managementconversion optimization

Soft Skills

analytical mindsetproblem-solvingdecision-makingstrategic leadershipcollaborationcommunication