Pentair

Channel Marketing Manager

Pentair

full-time

Posted on:

Location Type: Office

Location: Manitowoc • Wisconsin • United States

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Salary

💰 $82,300 - $152,800 per year

About the role

  • Contribute to strategic development of channel growth strategies, translating Category growth strategies into activation plans within key sales channels.
  • Collaborate with the Group Marketing Leader and Demand Generation team to develop cohesive, multi-media campaigns, integrated with sales activity consistent with business channel strategy and growth initiatives.
  • Collaborate with the marketing content team to deliver channel growth through innovative and creative programming with on-brand communications.
  • Lead the development of channel customer insights, which translate directly into opportunities to grow channel programs.
  • Ensure continuous development, implementation and execution of customer-facing tools and sales enablement assets including, but not limited to, dealer/distributor programs, channel programs, training, dealer portal content, and co-op programs.
  • Develop and maintain channel parter toolkits, including but not limited to sales decks, competitive guides, product training with succinct value proposition and key differentiation.
  • Plan and execute co-branded and co-funded marketing campaigns that highlight the brand position and value proposition and tailor the brand message to each level of distribution.
  • Measure and provide data driven insights through KPI’s such as Lead Volume, Partner Activation, and Campaign ROI

Requirements

  • Have earned a bachelor’s (B.A. or B.S.) degree
  • Have 6+ years’ progressive marketing experience
  • Strong understanding of B2B marketing, lead generation, and funnel management CRM (Salesforce, Dynamics, HubSpot)
  • Ability to lead people, ideas, and strategies with an influencing and collaborative leadership style
  • Experience in market planning, including identifying customer needs, developing programs and tactics that address unmet customer insights, executing customer segmentation, and delivering compelling product application and solutions storytelling.
  • Strategic problem solver with strong business acumen, analytical thinking, and demonstrated ability to develop, implement and execute strategic marketing plans.
Benefits
  • health benefits
  • generous 401(k)
  • employee stock purchase program
  • disability benefits
  • life insurance
  • critical illness insurance
  • accident insurance
  • parental leave
  • caregiver leave
  • tuition reimbursement
  • paid time off
  • wellness programs to encourage a healthy work/life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationfunnel managementmarket planningcustomer segmentationprogram developmentstrategic marketing plansdata analysiscampaign measurementKPI analysis
Soft Skills
collaborative leadershipinfluencingstrategic problem solvinganalytical thinkingbusiness acumencommunicationcreativityinnovationteam collaborationcustomer insight development
Certifications
Bachelor's degree