Penta Group

Senior Paid Media Manager

Penta Group

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $87,000 - $107,000 per year

Job Level

Senior

About the role

  • Penta is seeking a highly collaborative Senior Paid Media Manager to lead the execution of multi-channel paid media campaigns across a variety of platforms including LinkedIn, Meta, Google Ads, X (formerly Twitter), StackAdapt, and Campaign Manager 360. In your role, you’ll oversee trafficking, QA, budget pacing, and platform-level adjustments for various media campaigns, while partnering closely with media strategists, media managers, and ad analytics specialists.
  • You’ll also support the creation of reporting deliverables, writing performance insights, and presenting updates during internal and client meetings.
  • Additional responsibilities will include managing vendor invoicing, troubleshooting platform issues, and mentoring junior team members.
  • The role is ideal for someone who is technically minded, and excellent at telling stories with data, to join a fast scaling area of Penta’s business and contribute to client success while growing alongside a developing team.
  • The Senior Paid Media Manager is expected to: - Lead the day-to-day execution of paid media campaigns across digital platforms, including Campaign Manager 360, LinkedIn, Meta, Google Ads, X, and StackAdapt - Oversee campaign flighting, including launch schedules, trafficking, naming conventions, UTM parameters, pixel implementation, creative QA, and tracking verification - Conduct QA across creative assets, tracking, and targeting to ensure campaigns are launched error-free - Identify and resolve in-platform issues such as ad disapprovals, delivery anomalies, tracking errors, or budget pacing discrepancies to ensure uninterrupted campaign performance - Coordinate with creative and brand teams to manage asset delivery, ensuring all files meet platform specifications and launch timelines - Collaborate with media and brand strategists on optimizations, regularly reviewing performance data and making platform-level adjustments - Manage weekly pacing and optimization workflows, contribute insights to reporting and wrap-up decks, and present campaign performance during client calls and internal reviews - Maintain internal documentation including trafficking templates, naming conventions, and QA checklists to support consistent campaign execution - Monitor ad platform updates and policy changes, communicating relevant implications to internal teams and adjusting campaign setups as needed - Own invoice tracking and approvals in coordination with Finance and vendor teams, ensuring accuracy and timeliness - Delegate tasks to junior campaign managers and serve as a mentor to support team development
  • The ideal candidate will have: - A bachelors degree, with majors in areas such as business, finance, economics, or analytics, being preferred - 5–7+ years of hands-on multi-channel paid media campaign management experience supporting mid-enterprise level clients in an agency environment - Strong proficiency in LinkedIn Ads, Meta Ads, Google Ads, X, StackAdapt or similar DSP, Campaign Manager 360, and Google Analytics - Exceptional communication and storytelling skills with the ability to translate campaign insights into compelling client facing presentations - A deep understanding of campaign flighting, pacing, optimization workflows, and QA standards - A proven track record of resolving platform issues and managing performance-based adjustments. Experience with media invoicing, reconciliation, and vendor coordination - A detail-oriented and highly organized mindset, with the ability to juggle multiple campaigns at once - A collaborative and proactive approach to problem-solving - The ability to thrive in a fast-paced team environment - Prior experience mentoring junior team members is a plus - Experience managing campaigns for clients in regulated industries such as Telecommunications, Finance, Healthcare, Pharmaceuticals, and others which is highly desirable
  • Salary Range: The base salary range for this position will be $87,000 - $107,000 per year depending on a candidate’s experience and qualifications as they relate to the position.
  • Benefits: Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include: - Healthcare Coverage: Excellent medical, vision, and dental insurance through United Healthcare and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums​ - Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings​ - Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance - Paid Leave & Flexibility: 12 weeks of paid parental leave - ​Flexible Paid Time Off (PTO) policy and a generous holiday schedule​ (Penta follows the federal time off calendar)
  • Additional Perks & Support: - A monthly cell phone reimbursement - Optional employee-paid pet insurance coverage through Nationwide - ​Frequent firm-wide social events and team-building activities​ - Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues​ - Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations​
  • Location and Remote Schedule: This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.

Requirements

  • A bachelors degree, with majors in areas such as business, finance, economics, or analytics, being preferred
  • 5–7+ years of hands-on multi-channel paid media campaign management experience supporting mid-enterprise level clients in an agency environment
  • Strong proficiency in LinkedIn Ads, Meta Ads, Google Ads, X, StackAdapt or similar DSP, Campaign Manager 360, and Google Analytics
  • Exceptional communication and storytelling skills with the ability to translate campaign insights into compelling client facing presentations
  • A deep understanding of campaign flighting, pacing, optimization workflows, and QA standards
  • A proven track record of resolving platform issues and managing performance-based adjustments. Experience with media invoicing, reconciliation, and vendor coordination
  • A detail-oriented and highly organized mindset, with the ability to juggle multiple campaigns at once
  • A collaborative and proactive approach to problem-solving
  • The ability to thrive in a fast-paced team environment
  • Prior experience mentoring junior team members is a plus
  • Experience managing campaigns for clients in regulated industries such as Telecommunications, Finance, Healthcare, Pharmaceuticals, and others which is highly desirable