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Pennylane

Brand Designer – Localisation

Pennylane

Brand Designer Localisation driving visual expansion into German and Spanish markets. Adapt French assets to ensure cultural resonance for Pennylane's reach.

Posted 7/10/2026full-timeParis • 🇫🇷 FranceJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Own the transcreation and adaptation of French master creative assets for the German and Spanish markets.
  • Build and maintain smart, well-organized master templates to efficiently deploy multi-language, multi-format variations of campaigns.
  • Act as the brand team’s visual bridge to regional marketing managers.

Requirements

What you’ll need
  • 2–5 years of experience in Brand Design.
  • Proven track record in non-French-speaking campaign or multi-market versioning.
  • Understanding of the challenges of localisation.
  • Professional proficiency in English is required. French is mandatory.
  • Strong knowledge of German or Spanish is a strong plus.
  • Proficient in Figma, Jitter, Adobe CC.

Benefits

Comp & perks
  • Drive Pennylane’s visual expansion into Germany and Spain.
  • Ensure brand assets are culturally and visually adapted for each market.
  • Ensure the brand feels native, impactful, and pixel-perfect in every market.

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Hard Skills & Tools
Brand DesignTranscreationLocalization ChallengesMulti-Market Campaigns