Product Content Manager

Pennylane

Product Content Manager at Pennylane focusing on product narratives and lead generation. Coordinate content strategy and enhance brand visibility across channels.

Posted 6/4/2026full-timeRemote • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Coordinate product listings: gather briefs from Product Marketing Managers (PMMs) according to a prioritization scoring system; participate in weekly meetings
Brief and guide internal and external contributors (design, agencies, vendors, internal experts, etc.): write briefs, guidelines, examples, manage back-and-forths and approvals
Write and distribute communications about new features, product launches and major updates across various channels (website, social media, internal channels)
Define, produce and execute a lead generation strategy using downloadable content (white papers, checklists, practical guides)
Organize and host webinars for our different audiences (SMBs, accounting firms, creators) to generate new leads and increase engagement with Pennylane solutions
Design and coordinate event content: pitches, presentations, explainer videos, brochures, trade show materials, partner event assets and major industry events (ComptaTech, DAFTech, Pennylane events, etc.)
Oversee production of video content tied to product highlights and events: scripts, pre-production, shooting, post-production (working with internal teams and/or vendors)
Lead the creation of programs and dedicated initiatives for key events (e.g., ComptaTech program for creators), ensuring relevance, quality and content consistency
Ensure regular updates of product pages and offers (completeness, storytelling, highlighting functional benefits)
Drive competitive monitoring and continuously enrich the site with relevant product marketing content
Serve as the link between Product, Sales and Marketing teams: share the roadmap, report customer/user insights, and co-create educational and marketing materials
Immerse in accounting firm workflows (Sales/CSM feedback, verbatims, field insights) to inform product storytelling and precisely address pain points
Collaborate with international teams (e.g., Germany) to share best practices, adapt messages and replicate learnings (while ensuring brand consistency)
Act as the product reference point for the marketing team, ensuring distribution of post-mortems, learnings and product updates
Actively participate in market monitoring, gathering customer needs and feeding the content & product strategy

Requirements

What you’ll need

Around 5 years’ experience in product content (ideally B2B)
Excellent writing skills: clarity, pedagogical approach, attention to detail
Ability to understand product topics and translate them into benefits (without jargon)
Highly comfortable working cross-functionally: coordination, prioritization, managing multiple stakeholders (Brand, Product, PMM, Sales, etc.)
Impact-driven: able to measure (engagement, conversion, lead generation, Sales re-use) and iterate
Comfortable using generative AI tools (ChatGPT/Claude/Notion AI, etc.) to accelerate production and content variations, with careful review and critical judgment (quality, tone, factual accuracy)
Content will be published in French, requiring native-level mastery of the language
Good level of English required

Benefits

Comp & perks

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Hard Skills & Tools

product contentlead generation strategywritingcontent creationvideo productionevent coordinationcompetitive monitoringproduct storytellingcustomer insightsB2B marketing

Soft Skills

claritypedagogical approachattention to detailcross-functional collaborationcoordinationprioritizationstakeholder managementimpact-drivencritical judgmentadaptability