Pennylane

Partner Marketing Specialist

Pennylane

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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About the role

  • Manage relationships with partner marketing teams, ensuring effective communication and identifying new collaboration opportunities.
  • Plan and manage co-marketing campaigns, including webinars, events, co-created content, and more.
  • Track and analyze campaign performance to optimize strategies and ensure a positive return on investment.
  • Collaborate with internal teams (connectivity, marketing, sales, product marketing) to align marketing initiatives with Pennylane's business objectives.
  • Manage Pennylane's visibility on partner marketplaces: updating pages and Pennylane assets.
  • Train and support partners on available marketing materials.

Requirements

  • To thrive at Pennylane, you will need:
  • Proficiency in English (level assessed and valued according to the department you apply to)
  • Enjoy working in a constantly changing environment
  • Make collaboration a priority within your team and with other stakeholders
  • The ability to step back and prioritize high-impact business activities in your daily work
  • Previous experience in B2B SaaS marketing with partner management
  • Internal and external communication skills
  • Proficiency with marketing tools
  • Strong project management skills
  • Professional-level English
  • Excellent writing skills
  • Ability to work well in a team
  • Autonomy, proactivity, and strong organizational skills
  • Degree in marketing and/or business (Master's level or equivalent)
  • Minimum 3 years of experience required
  • Knowledge of reseller partnerships and software ecosystems
Benefits
  • 🎁 What we offer:
  • A top-tier health insurance plan (Alan Blue and Alan Mind)
  • Meal vouchers (Swile card)
  • Between 6 and 12 additional RTT days on top of 5 weeks of paid vacation
  • The opportunity to improve your English with Busuu
  • A monthly home-office allowance for all Pennylaners to support remote work or coworking spaces
  • Easy access to our offices, located a few minutes from Saint-Lazare in the heart of Paris
  • An allocation of BSPCE equity
  • Access to 8,000 gyms across France and over 300 wellbeing activities via our partner Gymlib
  • A MacBook

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS marketingproject managementcampaign performance analysisco-marketing campaignscontent creation
Soft skills
collaborationcommunicationorganizational skillsautonomyproactivitywriting skills
Certifications
degree in marketingdegree in business