Pennylane

Paid Marketing Manager

Pennylane

full-time

Posted on:

Location Type: Hybrid

Location: Paris • 🇫🇷 France

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Job Level

Junior

About the role

  • Implement the paid strategy by optimizing our various channels to achieve revenue objectives.
  • Operational management and oversight of campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, etc.: creation, analysis, optimization, evaluation and reporting.
  • Monitor daily campaign performance and track associated performance metrics on both the platform side and the business side (CTR%, CPM, CVR%, CAC, ROAS, etc.).
  • Make budget allocation recommendations across channels and campaigns based on objectives and expected results.
  • Design and execute a testing plan to continuously improve results.
  • Work closely with our creative team.
  • Identify future growth levers.

Requirements

  • You have 1 to 4 years of experience managing multi-channel paid campaigns (paid social, SEA, online video, etc.) at an advertiser or agency, with significant budgets.
  • You have excellent mastery of ad platforms (Google, LinkedIn, Meta, Microsoft, TikTok, Snapchat, etc.).
  • You enjoy deepening your knowledge, have a strong interest in new technologies, AI and emerging use cases, and aspire to become the go-to expert in paid acquisition.
  • You can draft an advertising brief and collaborate closely with a creative team.
  • You are data-driven: you draw conclusions and implement action plans.
  • You are rigorous, methodical and analytical.
  • You enjoy working in a team in a fast-changing environment.
Benefits
  • One of the best health plans on the market (Alan Blue and Alan Mind).
  • Meal vouchers (Swile card).
  • Between 6 and 12 additional RTT days on top of 5 weeks of paid leave.
  • Opportunity to improve your English with Busuu.
  • A monthly allowance for all Pennylane employees to support working from home or in coworking spaces.
  • Easy access to our offices, located a few minutes from Saint-Lazare in the heart of Paris.
  • A grant of stock options (BSPCE).
  • Access to 8,000 gyms across France and more than 300 wellness activities via our partner Gymlib.
  • A Mac.
  • We play many sports together and regularly gather for company events such as Tech Days or our annual company retreat, which foster strong team cohesion.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementperformance metricsbudget allocationtesting plan designdata analysisad optimizationpaid socialsearch engine advertisingonline video advertisingreporting
Soft skills
collaborationdata-driven decision makingrigormethodical approachanalytical thinkingteamworkadaptabilitycommunicationcreativityproblem-solving