Associate Director of Social Media

Penn Information Systems & Computing

Associate Director of Social Media at Wharton creating social-first content for online accounts. Engaging community and managing strategy while collaborating with MarComm for Wharton Executive Education.

Posted 7/6/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSenior💰 $77,330 - $77,500 per yearWebsite

About the role

Key responsibilities & impact

Lead social media strategy and content planning across Wharton Executive Education and Wharton Online organic channels
Manage organic social plans, themes/series, and key moments
Build and maintain strong, highly collaborative relationships with Wharton School MarComm team
Collaborate with MarComm to develop content and ensure alignment with brand standards
Facilitate collaborative relationships with WEE colleagues and faculty
Own day-to-day channel execution across Wharton Executive Education and Wharton Online organic social accounts
Create social-first content and coordinate timely repurposing of approved assets
Lead community management efforts, including daily monitoring and engagement
Monitor, analyze, and report on social media performance against internal goals

Requirements

What you’ll need

Bachelor's degree, preferably in Communications, Journalism, Marketing, Media or similar field
3-5 years of professional marketing and communications experience
At least 3 years of experience managing social media for an institution, organization, media outlet, or agency
Excellent written skills
Experience creating content for social media and proven ability to represent a brand on social media
Strong news judgment and ability to originate social media content ideas
Excellent communication and presentation skills
Ability to work under pressure and tight deadlines
Strong interpersonal skills and demonstrated ability to build relationships

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars
Exceptional tuition benefits for employees, spouses, and dependent children
Generous retirement plans including Basic, Matching, and Supplemental retirement plans
Substantial time away from work during the year
Long-term care insurance for faculty and staff and their eligible family members
A wide variety of wellness and work-life resources
Professional and personal development resources
Access to a range of University resources and cultural and recreational activities
Discounts on a variety of goods and services
Flexible work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media StrategyContent PlanningBrand RepresentationNews JudgmentPerformance Reporting

Soft Skills

Excellent Written SkillsExcellent Communication SkillsInterpersonal SkillsAbility to Work Under PressurePresentation Skills

Certifications

Bachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in MarketingBachelor's Degree in Media