Director, Athletic Communications

Penn Information Systems & Computing

Director of Athletic Communications leading media relations for University of Pennsylvania's varsity sports. Overseeing communications strategies to enhance the profile of Penn Athletics.

Posted 6/12/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesLead💰 $65,628 - $76,000 per yearWebsite

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Hard Skills

media relationscommunications strategiesstorytellingbrand positioningworkflow managementquality controldigital platforms managementcontent ecosystemssocial media managementstatistics

Soft Skills

leadershipmentorshipcollaborationstrategic directioncommunicationprofessional developmentorganizationintegrationrepresentationpublic relations

Tools & Technologies

SIDEARM SportsCMS platformsAdobe Creative SuitePennAthletics.comdigital mediamultimedia contentticketing systemsgame notespress coveragestatistics software

Certifications & Qualifications

Bachelor's degree

Industry Keywords

NCAAIvy Leagueintercollegiate athleticshigh-visibility organizationsathletic communicationsbrandingdigital publicationsgame previewsgame recapspress operations

About the role

Key responsibilities & impact

Serve as the primary communications lead for assigned varsity sports, overseeing all aspects of media relations, game notes, statistics, and press coverage.
Coordinate with head coaches and sport administrators to develop and execute sport-specific communications plans that align with departmental, Ivy League, and NCAA messaging standards.
Manage press operations for home events and Ivy League or NCAA postseason competitions, ensuring high-quality and consistent coverage.
Travel with select programs to away competitions to provide on-site communications support and maintain consistent representation of Penn Athletics.
Lead the Athletic Communications team responsible for public relations, social media, statistics, digital publications, game previews and recaps for all 33 varsity programs.
Provide strategic direction, mentorship, and professional development to staff, ensuring consistent messaging and brand alignment across all platforms.
Collaborate closely with head coaches and sport administrators to identify and promote compelling program stories that elevate the profile of Penn Athletics.
Oversee workflow management, content planning, and quality control to maintain timely, accurate, and engaging coverage of all athletic programs.
Contribute to the Division's overarching communications, content, and brand strategy in alignment with Penn Athletics’ mission, values, and strategic priorities.
Collaborate closely with marketing, creative services, and digital media teams to ensure consistent, integrated storytelling across all visual, written, and digital platforms.
Represent DRIA on Ivy League and institutional working groups related to communications, branding, and multimedia initiatives.
Serve as the Division’s primary web manager, overseeing all content, updates, and quality control for the Penn Athletics website (PennAthletics.com) in coordination with SIDEARM Sports and the Ivy League.
Ensure the website reflects Penn Athletics’ brand standards and provides timely, accurate, and engaging information for fans, media, and recruits.
Collaborate with internal units to support the integration of multimedia content, schedules, and feature stories.
Partner with the ticketing office to enhance website visibility and functionality, driving increased traffic and revenue generation.

Requirements

What you’ll need

Bachelor's degree and 2 to 3 years of experience or equivalent combination of education and experience is required; 3 to 5 years experience strongly preferred.
Experience working in intercollegiate athletics, professional sports, or similarly complex, high-visibility organizations, with knowledge of NCAA and/or conference (e.g., Ivy League) communications standards preferred.
Demonstrated success developing and executing comprehensive communications strategies in a fast-paced environment, including media relations, storytelling, and brand positioning.
Experience establishing workflows, ensuring quality control, and driving consistent messaging across organizational units.
Demonstrated experience managing digital platforms and content ecosystems (e.g., athletics websites, CMS platforms such as SIDEARM, social media, Adobe creative suite and multimedia integration).

Benefits

Comp & perks

Health insurance
Life insurance
Flexible Spending Accounts
Tuition assistance
Generous retirement plans
Time away from work
Long-Term Care Insurance
Wellness and Work-life Resources
Professional and Personal Development
Discounts and Special Services
Flexible Work Hours
Pen Home Ownership Services
Adoption Assistance