Assistant Director – Marketing and Communications

Penn Information Systems & Computing

Assistant Director of Marketing and Communications executing marketing strategies for Penn GSE programs. Collaborating with Office of Admissions and Financial Aid to engage prospective students.

Posted 6/4/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesLead💰 $65,000 - $67,000 per yearWebsite

Tech Stack

Tools & technologies

Drupal

About the role

Key responsibilities & impact

Develop a sophisticated understanding of Penn GSE’s CRM system (Slate and email marketing platforms) to effectively execute all email, text, and print communications to prospective students and learners.
Assess the impact of these communications over time to inform future strategy and execution of plans.
Assist the Director of Marketing and Brand Strategy with the long-term integrated marketing and communication strategy, which includes print, email, text, and digital/online campaigns.
Assist the Office of Marketing and Communications by being the initial point person within our ticket system.
Respond to requesters to let them know that their request was received and ask questions or request additional assets that may have been missing from their original request.
Reassign tasks accordingly to the team to complete.
Assist the Director of Marketing & Brand Strategy on the development of social media content aligned with enrollment marketing priorities.
Assist the Digital Communications Specialist on the development of email campaigns to highlight Penn GSE events, accomplishments, and resources to various audiences.
Perform additional duties as assigned.

Requirements

What you’ll need

A Bachelor's degree and 2-3 years of experience with marketing or drip campaign planning, or equivalent combination of education and experience.
Experience with the following, or related platforms: Slate, Canva, Drupal CMS, Adobe Creative Suite, Stripo, and Asana
Experience with Meta Business and Google Ads
Strong interpersonal and written communication skills; Ability to represent the unit with credibility and professionalism
Skilled at managing services, systems, or processes with measurable impact; ability to identify and respond to challenges proactively and constructively
Three or more years of experience (preferred)
Experience in education, higher education, or nonprofit settings (preferred)
Experience leading or overseeing complex projects, often involving multiple partners and timelines (preferred)

Benefits

Comp & perks

comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare
use of flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars
exceptional tuition benefits for you, your spouse, and your dependent children
generous retirement plans to help you save for your future
substantial amount of time away from work during the course of the year
long-term care insurance
wide variety of programs and resources to help you care for your health, your family, and your work-life balance
resources to help you advance yourself personally and professionally
access to a wide range of University resources as well as cultural and recreational activities
free and discounted admission and memberships to faculty and staff to Penn arts and cultural centers and museums
substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks
flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments
forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingdrip campaign planningemail campaign developmentsocial media content developmentproject management

Soft Skills

interpersonal skillswritten communication skillscredibilityprofessionalismproactive problem-solving

Certifications

Bachelor's degree