Associate Director, Social Media, Marketing and Communication

Penn Information Systems & Computing

Associate Director, Social Media leads the development and distribution of social media content at Wharton School. Managing channels for Knowledge at Wharton to promote educational programming and insights.

Posted 5/29/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSenior💰 $77,330 - $77,500 per yearWebsite

About the role

Key responsibilities & impact

Lead planning and execution of social media initiatives for Knowledge at Wharton and related channels
Translate and promote Wharton faculty research/thought leadership through digestible social media content
Handle day-to-day management of Knowledge at Wharton's social media channels
Lead community management efforts to engage with audiences in real-time
Contribute to how Wharton highlights faculty research at a school level, manage special content projects
Develop and maintain relationships with internal and external staff to identify research storytelling opportunities
Collaborate with MarComm colleagues to assess existing faculty research and help determine content development and distribution plans
Work with Content team to plan Knowledge at Wharton editorial calendar
Oversee social media support Wharton research pillars as part of MarComm's faculty working group
Own social media analytics and reporting related to research and insights promotion
Research social media industry trends, updates, and best practices to inform content strategy
Promote events organized by faculty and research centers through coordinated social media planning.

Requirements

What you’ll need

Bachelor's degree and 3-5 years of work experience in social or digital media, marketing, communications, public relations or journalism, or an equivalent combination of education and experience
Excellent writing skills; proven ability to represent a brand on social media
Expertise in a wide range of social and digital media platforms, including LinkedIn, YouTube, Instagram, Reddit, Twitter, Facebook, Bluesky, and Threads
Expertise in social media analytics, with demonstrated ability to translate them into actionable insights
Expertise in social media content creation, including short-form video editing
Strong news judgement and ability to originate social media content ideas
Strong interpersonal skills; ability to build relationships and work collaboratively
Strong organizational and time-management skills; ability to juggle many projects/tasks
Proactive self-starter who can work both independently and as part of a team.

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Exceptional tuition benefits for employees, their spouses, and dependent children
Generous retirement plans including Basic, Matching, and Supplemental retirement plans
Substantial amount of time away from work for personal needs
Long-term care insurance for faculty and staff
Variety of wellness and work-life resources
Professional and personal development resources
Access to University resources and cultural activities
Discounts and special services for faculty and staff
Flexible work options for work-life balance
Home ownership services for eligible employees
Adoption assistance for eligible expenses related to child adoption.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media managementcontent creationsocial media analyticsshort-form video editingcontent developmentcommunity managementdigital media marketingresearch storytellingeditorial calendar planningbrand representation

Soft Skills

writing skillsinterpersonal skillsorganizational skillstime-management skillscollaborationproactive self-starternews judgementrelationship buildingindependent workteamwork