Market Growth Strategy, Manager

Penn Foster

Market growth strategy manager identifying opportunities for Penn Foster Group’s online education partnerships. Developing data-driven regional marketing plans to drive enrollment and revenue growth.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and market intelligence, with a strong ability to analyze data and translate insights into actionable business recommendations. Proven experience in leading cross-functional initiatives and building relationships with stakeholders to drive enrollment and revenue growth in the education sector.

Highest-signal resume keywords

Strategic MarketingMarket IntelligenceCross-Functional LeadershipAnalytical SkillsStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AssessmentData AnalysisBusiness DevelopmentCommercial StrategyGrowth Strategy

Soft Skills

Exceptional CommunicationInfluencing SkillsAbility to Thrive in Ambiguity

Industry Keywords

High School PartnershipsEducationHigher EducationEnrollment GrowthRevenue Growth

About the role

Key responsibilities & impact

Identify emerging High School Partnerships market opportunities, regional growth trends, and strategic partnership opportunities aligned to business objectives
Monitor customer, competitor, workforce, school, and industry trends to inform marketing and growth strategy
Develop market assessments and recommendations for priority states and regions
Serve as the strategic marketing partner for High School Partnerships
Translate business objectives into marketing recommendations and go-to-market opportunities
Lead HSP marketing planning conversations with a clear point of view, agenda, and recommendation
Develop annual and quarterly HSP marketing strategies aligned to commercial priorities
Build state- and region-specific growth plans supporting enrollment and revenue growth
Prioritize opportunities based on market potential, business impact, and organizational readiness
Shape conference and field engagement strategies supporting HSP business goals
Partner across Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other internal teams to develop coordinated strategies
Facilitate stakeholder alignment so HSP priorities are reflected in messaging, campaigns, and commercial programs
Build relationships with external organizations, school partners, industry associations, and community stakeholders
Analyze market trends, customer behavior, campaign performance, and commercial data to identify growth opportunities
Translate quantitative and qualitative insights into strategic recommendations
Build data-supported business cases using customer insight and market understanding

Requirements

What you’ll need

Bachelor’s degree required; background in Education, Higher Education, or a related field strongly preferred
7+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a related function
Strong analytical skills with the ability to translate data into actionable business recommendations
Demonstrated ability to synthesize complex information into clear strategic direction
Experience leading cross-functional initiatives and influencing senior stakeholders
Exceptional written, verbal, and presentation skills
Ability to thrive in ambiguity, establish structure, and build new capabilities from the ground up
Completion of a role-specific assessment as the first step in the hiring process
Successful completion of applicable pre-employment screening requirements
Completion of federal employment eligibility verification through Form I-9
Ability to work in a remote, on-camera environment and remain on camera during meetings unless extenuating circumstances apply

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Flexible spending
Generous paid time off
Sponsored volunteer opportunities
401K with a company match
Free access to all of our online programs