Market Growth Strategy, Manager

Penn Foster

Market Growth Strategy Manager identifying U.S. opportunities for Penn Foster Group’s online education platforms.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing and market intelligence, with a strong ability to analyze trends and translate insights into actionable business strategies. Proven experience in leading cross-functional initiatives and building partnerships within the education sector.

Highest-signal resume keywords

Strategic MarketingMarket IntelligenceCross-Functional LeadershipAnalytical SkillsStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AssessmentData AnalysisGrowth Strategy DevelopmentCommercial StrategyBusiness DevelopmentMarketing PlanningCampaign Performance AnalysisGo-To-Market StrategyEnrollment Growth StrategiesQuantitative Insights Translation

Soft Skills

Exceptional Communication SkillsAbility to Thrive in AmbiguityRelationship BuildingInfluencing Senior StakeholdersSynthesis of Complex Information

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

High School PartnershipsEducationHigher EducationCommercial ProgramsStakeholder AlignmentMarket TrendsCustomer BehaviorField Engagement StrategiesCommunity StakeholdersOrganizational Readiness

About the role

Key responsibilities & impact

Identify emerging High School Partnerships market opportunities, regional growth trends, and strategic partnership opportunities.
Monitor customer, competitor, workforce, school, and industry trends to inform marketing and growth strategy.
Develop market assessments and recommendations for priority states and regions.
Serve as the strategic marketing partner for High School Partnerships.
Translate business objectives into marketing recommendations and go-to-market opportunities.
Lead HSP marketing planning conversations with clear priorities and recommendations.
Develop annual and quarterly marketing strategies aligned to commercial priorities.
Build state- and region-specific growth plans supporting enrollment and revenue growth.
Prioritize opportunities based on market potential, business impact, and organizational readiness.
Shape conference and field engagement strategies.
Partner with Marketing, Product, Engineering, Legal, Finance, RevOps, Sales, and other teams on coordinated strategies.
Facilitate stakeholder alignment across messaging, campaigns, and commercial programs.
Build relationships with external organizations, school partners, industry associations, and community stakeholders.
Analyze market trends, customer behavior, campaign performance, and commercial data.
Translate quantitative and qualitative insights into strategic recommendations and data-supported business cases.

Requirements

What you’ll need

Bachelor’s degree required; background in Education, Higher Education, or a related field strongly preferred.
7+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, business development, or a related function.
Strong analytical skills and ability to translate data into actionable business recommendations.
Ability to synthesize complex information into clear strategic direction.
Experience leading cross-functional initiatives and influencing senior stakeholders.
Exceptional written, verbal, and presentation skills.
Ability to thrive in ambiguity, establish structure, and build new capabilities from the ground up.
Successful completion of a role-specific assessment.
Successful completion of applicable pre-employment screening requirements.
Completion of employment eligibility verification through Form I-9.
Ability to work in a remote, on-camera environment, with camera use expected during meetings unless extenuating circumstances apply.

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Flexible spending
Generous paid time off
Sponsored volunteer opportunities
401K with a company match
Free access to all online programs