Senior Paid Media Specialist

Penn Foster

Senior Paid Media Specialist managing digital acquisition strategies across platforms like TikTok and Snapchat. Driving efficient revenue growth through data-driven decisions in a remote role.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across social and programmatic platforms, with a strong focus on performance metrics such as CPA, ROAS, and CAC. Proficient in data analysis and reporting to drive actionable insights and improve acquisition strategies.

Highest-signal resume keywords

Paid Media Campaign ManagementSocial Media Management ToolsKPI OptimizationAnalytical SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationAudience TargetingBid ManagementPixel ImplementationCAPI Integration

Soft Skills

Excellent Communication SkillsProblem-Solving SkillsAttention to DetailTeam CollaborationPresentation Skills

Tools & Technologies

Analytics PlatformsSocial Media Management Tools

Industry Keywords

Paid Media MechanicsAcquisition StrategiesConversion Rate OptimizationChannel TrendsEmerging Platforms

About the role

Key responsibilities & impact

Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms
Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets
Manage and optimize multi-channel budgets with full accountability for performance outcomes
Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages
Identify scaling opportunities while maintaining efficiency and mitigating channel risk
Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency
Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing
Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance
Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix
Ensure proper tracking, attribution alignment, and campaign measurement integrity
Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts
Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions
Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps.
Demonstrate strong growth instincts and industry awareness, staying current on channel trends, privacy/measurement updates,

Requirements

What you’ll need

3+ years of proven experience managing social and programmatic media platforms
Excellent written and verbal communication skills, with a keen eye for detail.
Proficiency in using social media management tools and analytics platforms.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills with meticulous attention to detail.
Knowledge of current social media trends and emerging platforms.
Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management
Bachelor's degree in Marketing, Communications, or a related field (preferred).

Benefits

Comp & perks

medical
dental
vision
flexible spending
generous paid time off
sponsored volunteer opportunities
a 401K with a company match
free access to our online programs