Manager, Influencer & Podcast Marketing

Pendulum Therapeutics

Manager, Influencer & Podcast Marketing at Pendulum, improving lives through innovative microbiome health solutions via influencers. Lead the execution and management of influencer and podcast initiatives.

Posted 4/25/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $163,000 per yearWebsite

About the role

Key responsibilities & impact

Manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices
Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities
Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand
Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures
Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential
Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with
Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives
Oversee briefing, contracting, content development, approvals, and campaign launches
Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking
Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements
Support development of content that translates complex science into relatable, human storytelling
Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels
Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps
Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats
Analyze performance across cohorts to inform future strategy
Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency
Use data to inform creative testing, partnership decisions, and long-term investment strategy
Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking
Maintain clear visibility into pipeline, campaign status, and performance across all initiatives
Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance
Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency
Collaborate with creative teams to develop high-performing content and messaging
Support the Director in executing broader influencer and organic strategy

Requirements

What you’ll need

5–8 years of experience in influencer marketing, partnerships, or social media
Proven experience building and managing influencer relationships over time
Experience developing or working within structured influencer programs
Strong understanding of performance marketing principles including CAC, conversion, and ROI
Experience managing influencer or creator budgets and optimizing investment
Experience in health, wellness, or adjacent categories preferred
Strong organizational and operational skills
Comfortable working with data, dashboards, and reporting
Excellent communication and relationship-building skills
Ability to operate in a fast-paced, collaborative environment
Passion for building a brand that is both scientifically credible and deeply human

Benefits

Comp & perks

Medical, Dental, and Vision
Commuter Benefits
Life & STD Insurance
Company match on 401 (k)
Flexible Time Off (FTO)
Equity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingperformance marketingcontent developmentcampaign executiondata analysisbudget managementKPI trackingcontract managementcontent strategyrelationship management

Soft Skills

organizational skillsoperational excellencecommunication skillsrelationship-buildingcollaborationstrategic thinkingadaptabilitycreativityproblem-solvingpassion for brand building