Marketing Manager – Growth

Pendulum Therapeutics

Paid Media Manager driving high-performing campaigns across Meta and Google for Pendulum, a health-focused startup. Responsible for campaign strategy, execution, and optimization.

Posted 4/25/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding.
Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one.
Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch.
Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation.
Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track.
Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements.
Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action.
Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel.
Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings.
Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction.
Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions.
Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations.
Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers.
Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge.
Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.

Requirements

What you’ll need

5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads — you know these platforms inside and out.
TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus.
You can receive a brief, assets, and direction and independently build and launch a campaign end-to-end without needing step-by-step guidance.
Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms.
Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations.
Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar.
Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live.
A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems.
Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters.
Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance.

Benefits

Comp & perks

Medical, Dental, and Vision
Commuter Benefits
Life & STD Insurance
Company match on 401 (k)
Flexible Time Off (FTO)
Equity

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid mediacampaign structureaudience segmentationbidding strategiescreative best practicesincrementality testingperformance data analysisUTM taggingpixel verificationbudget allocation

Soft Skills

analytical skillsorganizational skillsdetail-orientedproactive communicationproblem-solvingindependencecollaborationadaptabilitytime managementQA instincts