Pendulum Therapeutics

Senior Director, Lifecycle Marketing – Retention

Pendulum Therapeutics

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows)
  • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams
  • Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers
  • Establish frameworks to scale automated, segmented and personalized customer journeys
  • Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement)
  • Drive automation, dynamic segmentation, content personalization and lifecycle experimentation
  • Define KPIs and uncover what drives retention and customer value
  • Translate data into actionable insights and strategies that deliver strong business outcomes
  • Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs
  • Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools)
  • Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.

Requirements

  • 8–12+ years in lifecycle/CRM, subscription marketing
  • 4+ years in senior leadership roles (Director/Senior Director)
  • Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners
  • Proven ability to translate data into insights that drive measurable impact
  • Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale
  • Strong knowledge of deliverability, ESPs, CDPs and orchestration tools
  • Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams
  • Strong people skills, including hiring, coaching, and working across cross functional teams.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMsubscription marketingcohort analysisLTV modelingA/B testingSQLmarketing automationpersonalizationdata analysis
Soft Skills
leadershipquantitative analysiscommunicationcollaborationcoachingstrategic thinkingproblem-solvingcross-functional teamworkinsight translationinitiative prioritization