Vice President

• Lead the development of Pendulum’s brand identity, creative direction, and storytelling across all consumer touchpoints.
• Translate brand strategy and product story into breakthrough creative for campaigns, ads, website experiences, product launches, and more.
• Concept, design, and guide team to produce best-in-class creative assets—including video, motion, photography direction, UX flows, landing pages, and social content.
• Build and scale a high-performing internal creative function, while managing external partners as needed.
• Use AI creative tools (generative imagery, motion, editing, ideation, automation) to accelerate output and elevate creative quality.
• Collaborate closely with Growth, Product, Brand, R&D, and Executive teams to ensure creative supports business goals and resonates with consumers.
• Continuously test and optimize creative for performance in paid DTC channels.
• Raise the bar for design, storytelling, and craft across the organization.
• Can uplevel our brand book and translate creative briefs into a Pendulum brand story that is consistent, emotionally engaging, and scalable.
• Oversee creative production from concept through post-production and delivery.
• Present creative ideas, rationale, and performance learnings to leadership stakeholders.

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