Lead Product Marketing Manager

Pendo.io

Lead go-to-market, positioning, demand, and community strategy for Pendo's Novus product analytics platform. Targeting product engineers and application owners building AI-native software.

Posted 8/14/2026full-timeRemote • California, New York, North Carolina • 🇺🇸 United StatesSenior💰 $196,300 - $249,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product positioning, narrative development, and go-to-market strategies, with a strong focus on self-serve acquisition and conversion metrics. Proven ability to influence cross-functional teams and engage with developer audiences effectively.

Highest-signal resume keywords

Product PositioningGo-To-Market StrategySelf-Serve AcquisitionCross-Functional InfluenceAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchCategory Story DevelopmentNarrative CreationFreemium ConversionTechnical MessagingCommunity-Led DistributionProduct AnalyticsGrowth HackingDeveloper Tools UnderstandingActivation Metrics Tracking

Soft Skills

Strong Content InstinctsIndependent IterationCross-Functional Collaboration

Tools & Technologies

ClaudeChatGPTAI Coding Tools

Industry Keywords

Developer Community BuildingPLG MotionsOpen SourceObservabilityInstrumentation

Tech Stack

Tools & technologies

Open Source

About the role

Key responsibilities & impact

Own Novus messaging, positioning, talk tracks, breakthrough narrative, category story, and positioning documentation
Build and run the full go-to-market plan across audience targeting, channel strategy, campaigns, sales readiness, launches, and success metrics
Define acquisition channels, run campaigns, and drive early-access signups
Connect demand activity to free-to-paid conversion and early commercial signals
Build Novus's presence in developer forums, social channels, influencer relationships, and events
Partner with product and growth on self-serve onboarding, activation flows, and freemium-to-paid conversion paths
Define how Novus and Pendo are positioned together in the market
Build sales and partner enablement materials, messaging, and proof points
Track activation, free-to-paid conversion, marketing-sourced ARR, pipeline, and early revenue outcomes

Requirements

What you’ll need

7+ years of marketing experience with ownership of product or category positioning and narrative at the individual contributor level
Proven ability to drive a launch, repositioning, or category story end to end
Strong content instincts and ability to create narratives, positioning documents, and launch materials
Active practical fluency with AI tools such as Claude, ChatGPT, or similar
Track record of shipping, gathering feedback, iterating, and filling gaps independently
Ability to translate technical depth into clear, compelling messaging
Strong cross-functional influence with product, sales, marketing, and leadership stakeholders
Experience with PLG motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution
Credibility with developer or builder audiences and understanding of how technical users discover and evaluate tools
Nice to have: developer community-building experience
Nice to have: technical fluency with codebases, pull requests, and deploy cycles
Nice to have: experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools
Nice to have: growth-hacking experience in an early-stage or 0-to-1 product environment

Benefits

Comp & perks

$0 premium health coverage options
Strong 401(k) match
Equity
Flexible time off