Pelmorex Corp

Bilingue Responsable Marketing, Produit et Branding

Pelmorex Corp

full-time

Posted on:

Location Type: Hybrid

Location: Montreal • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

About the role

  • The Manager, Brand and Product Marketing is the lead architect of the brand narrative and product growth strategy across The Weather Network and MétéoMédia
  • Your mission is to be bold and set the stage for aggressive growth by focusing on our competitive advantage, evolving consumer shifts, and deeper relationships with users
  • You will be directly responsible for recommending, developing, executing, and measuring the results and impact of our core marketing strategies to grow our user base and drive revenue diversification

Requirements

  • University Degree in Marketing, Communications, or Business
  • Fully Bilingual in English and French (Mandatory) with experience in marketing to these audiences
  • 5-7 years of related consumer marketing experience
  • Experience in the digital media industry, mobile applications, and television is an asset
  • Experience in building strategic, multi-platform marketing plans, incorporating market research and consumer insights into plans
  • Proven track record of achieving business results from marketing campaigns
  • Strong understanding of creating and implementing the Brand Purpose and Brand Vision into organizations
  • Exceptional cross-functional collaboration, communication and presentations skills
  • Knowledge of SEO and SEM disciplines
  • A general understanding of the AI landscape and its emerging impact on consumer behaviour
  • Experience in partnership marketing including negotiation and partner relations
  • Understanding of market, competitive and consumer trends
  • Experience or knowledge of entering international markets and managing localized brand adaptations
Benefits
  • Flexible Work Environment 💻
  • Retirement Savings Matching Plan (RRSP). Plan for your future with us! 💸
  • Personal Spending Account 💰
  • Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)
  • 17 Paid Days Off (in addition to 13 Personal Days) 🌅
  • An extra day off during the month of your birthday 🍰- our gift to you!
  • An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️
  • Your mental health is important to us! 🧠 We partner with Inkblot for virtual counseling sessions
  • Free online doctor visits 👩‍⚕️ with Maple Online Healthcare
  • Consultations médicales en ligne gratuites 👩‍⚕️ Grâce à Maple Online Healthcare.
  • *Sondages fréquents auprès des employés* 📝Nous valorisons vos commentaires afin de continuer à faire de Pelmorex un lieu de travail exceptionnel !

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategydigital mediamobile applicationstelevision marketingmarket researchconsumer insightsSEOSEMpartnership marketinglocalized brand adaptations
Soft skills
cross-functional collaborationcommunication skillspresentation skillsstrategic thinkingnegotiation skillsrelationship buildingconsumer behavior understandingadaptabilityleadershipcreativity
Certifications
University Degree in MarketingUniversity Degree in CommunicationsUniversity Degree in Business