Senior Design & Content Specialist

Pella Windows & Doors of North Carolina and Southwest Virginia

Senior Design & Content Specialist shaping premium visual experiences for Pella Corporation, a leading window and door brand. Directing imagery, shoots, designers, and brand standards across channels.

Posted 8/14/2026full-timeUrbandale • Iowa • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Art Direction, Visual Design, and Creative Leadership, with a strong focus on developing high-quality, multi-channel creative solutions that align with brand standards. Proficient in managing and mentoring design teams while fostering collaboration across marketing and product teams to drive engagement and business results.

Highest-signal resume keywords

Art DirectionVisual DesignAdobe Creative SuiteImage Retouching3D Rendering

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Art DirectionVisual DesignImage RetouchingColor CorrectionPhotography DirectionAI-Generated Imagery3D Rendering WorkflowsVisual StorytellingLayout DesignTypography

Soft Skills

LeadershipCommunicationCollaborationMentoringProject Management

Tools & Technologies

Adobe PhotoshopAdobe InDesignAdobe IllustratorCGI SoftwareCreative Technologies

Industry Keywords

Brand IdentityCreative StrategyPrint ProductionRetail ProductionLifestyle Brands

About the role

Key responsibilities & impact

Design and execute print and physical assets, including brochures, specification sheets, packaging, apparel, and tradeshow displays
Develop compelling creative that reflects Pella’s premium positioning and strengthens brand differentiation
Explore and prototype new visual directions for Pella and affiliated brands
Oversee Pella.com image quality and generate new visual content
Edit, retouch, and color-correct photography
Develop high-quality AI-generated imagery meeting brand and visual standards
Build foundational 3D rendering knowledge and direct external rendering partners
Ensure photography, CGI, and AI imagery is cohesive, realistic, and on-brand
Plan and direct on-location photo and video shoots
Identify, recommend, and manage external creative partners
Collaborate with Pella’s branch network to secure shoot locations
Develop storyboards, shot lists, and art direction frameworks
Present creative concepts and direction to internal stakeholders
Partner with Brand, Product Marketing, Performance Marketing, and digital teams
Translate strategic objectives into visual solutions that drive engagement and business results
Lead, mentor, and develop designers
Foster high standards, accountability, and continuous creative improvement
Define and evolve Pella’s visual identity and design system
Ensure consistent application of brand standards across customer touchpoints
Establish governance processes that protect brand integrity

Requirements

What you’ll need

8+ years of experience in art direction, visual design, or creative leadership
Proven ability to concept and execute high-quality, multi-channel creative across print, digital, and experiential platforms
Strong portfolio demonstrating premium-level design, art direction, and visual storytelling
Experience leading photo and video shoots, including concept development, planning, and on-set direction
Expertise in image retouching, color correction, and production-quality asset development
Experience managing or mentoring designers and contributing to team development
Ability to partner cross-functionally with marketing, brand, and product teams
Advanced proficiency in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
Strong understanding of layout, typography, color theory, and visual composition
Experience with AI-generated imagery and emerging creative technologies
Familiarity with 3D rendering workflows and directing external CGI partners
Ability to balance creative vision with practicality, scalability, and brand consistency
Strong leadership presence and ability to guide creative direction and influence outcomes
Excellent communication and presentation skills
Ability to build alignment across teams while maintaining high creative standards
Ability to manage multiple priorities and projects in a fast-paced environment
Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field, or equivalent professional experience
Preferred: experience with premium, design-forward, or lifestyle brands
Preferred: background in home improvement, building products, architecture, or interior design
Preferred: experience developing or evolving brand visual identity systems
Preferred: familiarity with print, retail, or tradeshow production processes
Preferred: experience managing external agencies, photographers, and production vendors

Benefits

Comp & perks

Individualized talent development plans
Cross-functional experiences
Opportunities for career advancement
Personal and professional development
Flexible hybrid work arrangement