Marketing Operations

• Design and develop marketing automation campaigns involving triggered communications and lead nurture programs.
• Create and publish e-mails, forms, landing pages, digital programs, and more through Eloqua.
• Be a leader in contact database management, audience segmentation, and targeting for marketing efforts.
• Continuously update and audit data sets within Eloqua and Salesforce, integrating tools as needed.
• Monitor campaign performance, proactively identifying and troubleshooting operational issues as they arise.
• Create performance and operational reports to communicate efforts, generate insights and provide recommendations to senior stakeholders.
• Plan and execute A/B and multivariate testing strategies.
• Implement advanced CRM and e-mail marketing techniques (dynamic content, personalization, etc.)
• Work to achieve all goals surrounding customer acquisition and nurture campaigns, as set by the Senior Digital Experience Manager.
• Manage the relationship with all external agencies and resources including Oracle, and any 3rd party vendors managing data or e-CRM activities across our distribution channel partners. Ensure alignment and collaboration with internal stakeholders.
• Work with Web Analyst to track engagement and revenue from e-CRM initiatives.

Marketing Automation Specialist

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Operations Specialist, Marketo

Marketing Operations Associate