Peek

Lifecycle Marketing Manager

Peek

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Minimize Partner Churn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn.
  • Drive Product Adoption & Retention: Create targeted programs to increase the adoption of core Peek Pro features and new innovations like Peek Copilot. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives.
  • Partner Journey Mapping: Develop a deep understanding of the Peek Pro partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement.
  • Lifecycle Campaign Development: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stages.
  • Personalization at Scale: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of Peek Pro.
  • Cross-Functional Collaboration: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization.
  • Performance Analysis & Reporting: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement.

Requirements

  • 5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company.
  • Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys.
  • Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell.
  • Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value.
  • Hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, etc) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Proven cross-functional partner to Product and Customer Success on retention and expansion goals.
  • Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy.
Benefits
  • Equal opportunity employer
  • Opportunity for remote work
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer marketingproduct marketingmarketing automationdata analysiscampaign performance analysispartner journey mappingpersonalizationcustomer retention strategiesB2B SaaS
Soft Skills
cross-functional collaborationanalytical skillscommunication skillsstrategic thinkingproblem-solvingempathetic copywritingrelationship managementproactive mindsetadaptabilitycreativity