Lead Specialist, Performance Marketing

Pearson VUE

Lead paid search campaigns for Pearson, an education company, driving product adoption, applications, and student enrollments. Managing agencies, testing, analytics, optimization, and performance reporting across search platforms.

Posted 8/7/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSenior💰 $90,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Paid Search campaigns with a focus on Google Ads and SA360, optimizing for conversion rates and cost efficiency. Proficient in analytics, reporting, and collaboration with cross-functional teams to drive measurable performance outcomes.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads ExpertiseConversion OptimizationAgency Relationship ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Search (SEM)Campaign MeasurementBidding StrategiesAudience TargetingA/B TestingPerformance ReportingExcel ProficiencyWeb AnalyticsTag Management SolutionsAI Tools for Campaign Management

Soft Skills

LeadershipCommunication SkillsPresentation SkillsCollaboration

Tools & Technologies

Google AdsMicrosoft AdsSA360Google AnalyticsPerformance Reporting Tools

Industry Keywords

EducationLead GenerationHealthcareFinancial ServicesDemand GenerationMarketing Mix Modeling

About the role

Key responsibilities & impact

Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms
Execute and optimize campaigns driving product adoption, student applications, and enrollments
Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations
Monitor performance daily and improve volume, conversion rates, and cost efficiency
Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure
Lead search query analysis and optimization
Manage internal subject matter experts and paid media agency execution
Review agency recommendations and hold agency partners accountable for quality, reporting, and outcomes
Coordinate platform features, beta opportunities, and testing initiatives
Develop and manage testing roadmaps across campaigns, audiences, creative, landing pages, bidding, and automation
Conduct A/B testing and performance analysis
Use AI-enabled tools and platform capabilities to improve efficiency and workflows
Support landing page optimization and conversion performance
Analyze campaign performance and provide actionable recommendations
Create recurring performance reports and dashboards
Ensure tracking, tagging, and measurement frameworks function accurately
Collaborate with Analytics on reporting, attribution, and measurement
Assist with forecasting, spend pacing, and budget allocation
Partner with Analytics, Finance, Enrollment, Marketing, and Digital COE teams
Communicate insights and recommendations to technical and non-technical stakeholders
Support enrollment planning with projections, market insights, and search demand trends
Contribute to broader performance marketing initiatives and additional digital channels as needed

Requirements

What you’ll need

7+ years of hands-on experience managing Paid Search (SEM) campaigns
Expert-level experience with Google Ads and SA360
Demonstrated success managing large-scale search programs with measurable performance goals
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement
Experience managing agency relationships and collaborating with cross-functional stakeholders
People management, leadership, and development experience
Strong analytical skills and ability to translate insights into action
Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions
Advanced proficiency in Excel and performance reporting tools
Excellent communication and presentation skills
Microsoft Ads experience preferred
Preferred: experience across multiple geographies, markets, or business units
Preferred: working knowledge of Paid Social, Programmatic, Online Video, or other performance media channels
Preferred: experience in education, lead generation, healthcare, financial services, or complex demand generation businesses
Preferred: familiarity with Marketing Mix Modeling concepts and advanced measurement methodologies
Preferred: experience leveraging AI tools for campaign management, reporting, and optimization

Benefits

Comp & perks

Annual incentive program eligibility
Benefits offered by Pearson (linked in the posting)