Performance Marketing Specialist

Pearson VUE

Performance Marketing Specialist managing Pearson paid search campaigns for educational product adoption and student enrollment. Monitoring, analyzing, testing, and optimizing campaigns across multiple markets.

Posted 8/7/2026full-timeRemote • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $55,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Paid Search campaigns across platforms like Google Ads and Microsoft Ads, with a strong focus on data analysis, performance reporting, and collaboration with cross-functional teams to drive enrollment and conversion goals.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ExpertiseData Analysis and OptimizationPerformance ReportingStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search (SEM) ManagementKeyword ResearchAd Copy OptimizationBudget ManagementCampaign Performance AnalysisExcel ProficiencyTagging and TrackingAI-Powered Marketing ToolsBidding StrategiesCompetitive Monitoring

Soft Skills

Attention to DetailOrganizational SkillsProblem-Solving SkillsWritten CommunicationVerbal Communication

Tools & Technologies

Google AnalyticsMicrosoft AdsSA360Performance Reporting ToolsBid Management Platforms

Industry Keywords

Lead GenerationEducationHealthcareFinancial ServicesPerformance-Driven Industries

About the role

Key responsibilities & impact

Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360
Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and optimization recommendations
Monitor campaign performance daily and identify trends, issues, and opportunities
Conduct keyword research, search query analysis, and competitive monitoring
Support campaign launches, promotions, enrollment season initiatives, and market-specific programs
Assist with testing across ad copy, bidding strategies, audiences, landing pages, and campaign structures
Analyze campaign data and recommend improvements to enrollment volume, conversion rates, Cost per Enrollment, and ROI
Prepare recurring campaign reports and performance summaries
Monitor pacing and budget delivery against enrollment goals
Validate campaign tracking and reporting accuracy
Assist with forecasting, trend analysis, and performance investigations
Collaborate with agency partners on campaign updates and optimizations
Partner with Analytics, Enrollment, Marketing, and Digital teams
Coordinate campaign assets, creative approvals, and implementation requirements
Perform quality assurance checks on campaigns, tracking, and reporting
Maintain campaign documentation, testing logs, and performance records
Support process improvement and automation initiatives

Requirements

What you’ll need

3–6 years of hands-on experience managing Paid Search (SEM) campaigns
In-depth experience with Google Ads and Google Analytics
Experience analyzing campaign performance data and making optimization recommendations
Strong analytical and problem-solving skills
Excellent attention to detail and organizational skills
Proficiency with Excel and performance reporting tools
Strong written and verbal communication skills
Familiarity with bid management platforms such as SA360 is preferred
Experience with Microsoft Ads is preferred
Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred
Experience in lead generation, education, healthcare, financial services, or other performance-driven industries is preferred
Familiarity with tagging, tracking, and attribution concepts is preferred
Experience leveraging AI-powered tools to improve marketing workflows and campaign performance is preferred

Benefits

Comp & perks

Eligible to participate in an annual incentive program
Benefits offered by Pearson (linked in the posting)