Advanced Associate, Geo Marketing

Pearson VUE

Advanced Associate in Geo Marketing at Pearson executing U.S. Higher Ed student acquisition campaigns and campus activations.

Posted 7/30/2026full-timeRemote • New Jersey • 🇺🇸 United StatesJuniorMid-Level💰 $42,000 - $78,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing campaigns across various channels, including digital, social, and email, while managing project timelines and deliverables. Possesses strong capabilities in campaign performance analysis, audience targeting, and vendor management to enhance student engagement and acquisition.

Highest-signal resume keywords

Campaign ManagementDigital MarketingProject ManagementVendor ManagementAudience Targeting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionMarketing AnalyticsAudience SegmentationPerformance MonitoringBudget Management

Soft Skills

CollaborationCommunicationProblem-SolvingTime Management

Tools & Technologies

Marketing Automation ToolsProject Management SoftwareEmail Marketing PlatformsSocial Media Management Tools

Industry Keywords

Education MarketingStudent EngagementAcquisition FunnelE-commerce MarketingTech Marketing

About the role

Key responsibilities & impact

Execute defined components of integrated student acquisition campaigns across paid media, social, email, web, influencer, affiliate, and other marketing channels.
Manage campaign timelines, tasks, and deliverables for assigned workstreams.
Support campaign setup, QA, launch activities, and promotional calendar management with increasing ownership.
Ensure campaigns align with messaging strategies, audience targeting requirements, and Pearson brand standards.
Assist in executing test-and-learn initiatives to improve campaign performance and student engagement.
Support planning and execution of student-facing marketing activations, events, and engagement programs on college campuses and through partner channels.
Coordinate logistics, materials, promotional assets, and vendor deliverables for assigned activations.
Assist with bookstore programs, orientation activities, student outreach initiatives with our Pearson Campus Ambassadors (PCA’s), and other acquisition-focused engagement efforts.
Help ensure activations are delivered on time, on budget, and aligned to campaign objectives.
Support post-event reporting and documentation of key learnings and performance outcomes.
Work with Product Marketing, Sales, internal Marketing Centers of Excellence, and regional teams to support campaign and activation execution.
Coordinate with creative, media, experiential, and agency partners to deliver campaign assets and activation materials.
Serve as a day-to-day point of contact for assigned campaign components, vendors, or project deliverables.
Maintain project plans, marketing calendars, and execution documentation to ensure alignment across stakeholders.
Coordinate deliverables with external marketing agencies, campus activation vendors, and promotional partners.
Track timelines, deliverables, approvals, and project status across multiple external partners.
Assist with vendor onboarding, invoice tracking, and program execution management.
Help monitor vendor performance and identify opportunities to improve execution quality and efficiency.
Monitor campaign and activation performance for assigned activities and identify trends, risks, and opportunities.
Support reporting and contribute insights to improve campaign effectiveness and student engagement.
Assist in testing and optimization efforts across messaging, audiences, channels, and activation tactics.
Help evaluate acquisition and engagement metrics to inform future marketing investments and program improvements.
Apply best practices in campaign execution, audience segmentation, targeting, and student engagement.
Build working knowledge of the student journey, acquisition funnel, and channel strategy.
Identify opportunities to improve processes, efficiency, and execution quality.
Continuously develop marketing, project management, and vendor management capabilities.

Requirements

What you’ll need

Proven experience in marketing, campaign management, or related roles, with background preferred in Education, Tech or Financial Services, or E-commerce
Track record of supporting and/or executing marketing campaigns across multiple channels (digital preferred)

Benefits

Comp & perks

This position is eligible to participate in an annual incentive program
Information on benefits offered is here.