Advanced Specialist, Geo Marketing

Pearson VUE

Advanced Specialist driving market-ready activation and commercial impact for the Higher Education portfolio. Collaborating with regional sales, campaign, and digital teams for effective customer engagement.

Posted 7/24/2026full-timeRemote • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and D2C marketing activation, focusing on campaign execution and sales enablement. Proficient in aligning cross-functional teams and developing customer-facing tools to enhance seller readiness and drive commercial success.

Highest-signal resume keywords

B2B Marketing ActivationSales EnablementCampaign ExecutionCross-Functional AlignmentData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ActivationProduct LaunchCommercial InitiativesCustomer-Facing ToolsMarket-Ready Execution

Soft Skills

Stakeholder ManagementComplexity ManagementProactive Communication

Tools & Technologies

Sales Enablement ToolsEngagement Programs

Industry Keywords

D2CSaaSMatrixed OrganisationField MarketingGTM Execution

About the role

Key responsibilities & impact

Own activation planning and execution for high-priority campaigns, launches, products, segments, or buying moments across assigned scope.
Translate global and regional marketing strategy into clear activation plans, delivery priorities, and market-ready execution.
Align cross-functional stakeholders across campaign, product marketing, digital, sales, and local market teams to ensure activation lands with clarity and consistency.
Make informed trade-offs across timelines, dependencies, and resources, proactively managing complexity and driving momentum across multiple workstreams.
Develop and evolve sales enablement tools, narratives, and commercial support materials that improve seller readiness across priority markets, products, or campaigns.
Lead the planning and delivery of customer-led events, webinars, and engagement programmes aligned to campaign and commercial priorities.

Requirements

What you’ll need

Extensive experience in B2B/ D2C marketing activation, sales enablement, field marketing, or GTM execution in a matrixed organisation.
Demonstrated experience delivering campaign activation, product launches, or commercial initiatives across multiple markets or segments.
Experience developing customer-facing tools.
Confidence working with data and insights to iterate content and activation plans.
Experience in education, SaaS, or services-led environments is helpful but not essential.

Benefits

Comp & perks

Annual incentive program