Marketing Strategy Specialist

Pearson VUE

As a Marketing Specialist, you will coordinate and execute marketing programs for enterprise audiences. Leveraging insights and collaboration to optimize campaign performance through targeted strategies.

Posted 7/17/2026full-timeRemote • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $97,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing and demand generation, with a strong focus on executing integrated marketing campaigns and leveraging analytics for performance optimization. Proficient in project management and collaboration with sales teams to align marketing strategies with business priorities.

Highest-signal resume keywords

B2B MarketingDemand GenerationProject ManagementAnalytics and ReportingMarketing Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingDemand GenerationAccount-Based MarketingCampaign ExecutionProject ManagementPerformance TrackingMulti-Channel MarketingContent PersonalizationEvent Activation

Soft Skills

Problem-SolvingCollaborationProactive Management

Tools & Technologies

SalesforceHubSpotDemandbase

Industry Keywords

HRTalent ManagementWorkforce LearningEnterprise Audiences

About the role

Key responsibilities & impact

Support the activation, coordination, and optimization of marketing programs for priority audiences and accounts
Work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals
Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences.
Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements.
Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution.
Contribute to team best practices by sharing learnings and insights from campaign performance
Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach

Requirements

What you’ll need

Proven experience in B2B marketing, demand generation, or account-based marketing
Demonstrated experience executing successful B2B marketing campaigns
Experience working closely with sales teams to build alignment.
Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders)
Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
Experience activating B2B events (industry events, roundtables, etc.) a plus
Spanish or Portuguese language a plus

Benefits

Comp & perks

This position is eligible to participate in an annual incentive program
Information on benefits offered is provided