Marketing Specialist

Pearson VUE

Marketing Specialist activating campaigns in Brazil and Hispanic markets. Collaborating with global teams to drive meaningful impact on business outcomes.

Posted 7/2/2026full-timeSao Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multichannel marketing campaigns, particularly in digital and social media, with a strong focus on data analysis and optimization. Proficient in adapting messaging for diverse audiences and managing marketing content across various platforms.

Highest-signal resume keywords

Multichannel Marketing CampaignsCRM KnowledgeData Analysis and ReportingFluency in English or SpanishExperience in Higher Education or Edtech

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSEOAnalyticsCampaign ManagementContent CreationEmail MarketingPaid MediaNurture FlowsBudget ManagementKPI Monitoring

Soft Skills

OrganizedCollaborativeAnalyticalData-DrivenAbility to Manage Multiple Initiatives

Tools & Technologies

HubSpotSalesforceGoogle AnalyticsGoogle AdsMeta AdsLinkedIn AdsSemrushSearch Console

Certifications & Qualifications

Digital Marketing CertificationPaid Media CertificationCRM CertificationAnalytics CertificationSEO Certification

Industry Keywords

Higher EducationEdtechPublishingLearning SolutionsProfessional Services

About the role

Key responsibilities & impact

Activate regional and global campaigns in the Brazilian and Hispanic markets, adapting content and messaging for each audience and channel.
Create and manage marketing content and assets for email, landing pages, paid media, social media, webinars, events, and nurture flows.
Monitor campaign performance, generate reports, and use data to optimize results.
Support budget management, purchase orders, timelines, KPIs, and campaign briefs.
Collaborate with Marketing, Product, Sales, Sales Enablement, agencies, and global and regional stakeholders.

Requirements

What you’ll need

Experience with multichannel marketing campaigns, especially in digital, social, and/or regional channels.
Knowledge of CRM, paid media, analytics, SEO, and tools such as HubSpot, Salesforce, Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, Semrush, and Search Console.
Ability to adapt messaging for different audiences, channels, and markets.
Fluent in English OR Spanish for collaboration with regional and global teams.
Organized, collaborative, analytical, and data-driven profile, with the ability to manage multiple initiatives simultaneously.
Availability to work remotely, residing in Brazil, with occasional presence at Pearson's São Paulo office and/or events.
Degree in Marketing, Communications, Advertising, Business Administration, Business, or related fields, or equivalent experience.
Experience with regional or multi-country campaigns, especially in Latin America.
Experience working with agencies, sales teams, product, sales enablement, or global stakeholders.
Experience in higher education, edtech, publishing, learning solutions, or professional services is a plus.
Courses or certifications in digital marketing, paid media, CRM, analytics, SEO, or marketing automation are valued.

Benefits

Comp & perks

Remote work.
Home office allowance.
Health insurance.
Dental insurance.
Employee wellness support.
Mental health support program.
Life insurance.
Meal allowance (refeição card).
Univers pharmacy discount.
SESC partnership.
Wellhub (formerly Gympass).
Discount at our language school franchises.
Discount on language teaching books.
Access to Pearson training and development platforms.
Childcare assistance.
Birthday off.
AIP (Annual Incentive Plan).
Extended maternity and paternity leave – 6 months for mothers and 1 month for fathers.