Advanced Specialist, Campaign Marketing

Pearson VUE

Advanced Specialist responsible for integrated marketing campaigns driving engagement for Pearson's Career Ready portfolio. Collaborating with cross-functional teams to optimize campaign performance across various channels.

Posted 7/2/2026full-timeRemote • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and execution of integrated marketing campaigns aligned to Career Ready priorities and business objectives
Contribute to campaign planning, audience definition, messaging development, channel selection, and success measurement
Maintain campaign calendars and plans aligned to enrollment cycles, seasonal priorities, and organisational goals
Ensure campaign activities are coordinated across multiple channels and customer touchpoints
Partner closely with Product Marketing, Sales, Brand, Digital, and Content teams to bring campaign plans to life
Apply portfolio and product value propositions consistently across campaign activities and customer communications
Adapt messaging for different audiences, customer needs, and stages of the buyer journey
Collaborate with subject matter experts and Product Marketing teams to strengthen campaign positioning and messaging
Lead the day-to-day planning and execution of assigned marketing campaigns and initiatives
Manage campaign timelines, deliverables, stakeholder communications, and execution milestones
Serve as a key marketing contact for assigned products, programmes, and portfolio initiatives
Execute campaigns across email, web, paid media, events, social media, and customer communication channels
Coordinate campaign asset development with Creative, Content, Digital, Product, and Sales teams
Monitor campaign progress and proactively address execution challenges to ensure successful delivery
Track and analyse campaign performance against established objectives and success measures
Identify opportunities to improve campaign effectiveness through targeting, messaging, testing, and optimisation
Prepare campaign performance summaries and recommendations for key stakeholders
Support ongoing testing, learning, and continuous improvement initiatives across marketing activities
Share campaign insights and best practices to strengthen future marketing programmes

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
3+ years of experience supporting or executing integrated marketing campaigns
Experience working across multiple marketing channels including email, web, digital, social media, paid media, and events
Strong understanding of campaign planning, audience targeting, customer journeys, and performance measurement
Experience collaborating with cross-functional teams including Product Marketing, Sales, Digital, Brand, and Content functions
Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
Excellent written and verbal communication skills with strong attention to detail
Ability to analyse campaign performance data and translate insights into actionable recommendations
Customer-focused mindset with the ability to communicate value propositions effectively
Experience with marketing automation, CRM, analytics, or campaign reporting platforms is advantageous
Strong organisational skills, problem-solving capability, and commitment to continuous improvement

Benefits

Comp & perks

This position is eligible to participate in an annual incentive program
Information on benefits offered is here

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign PlanningAudience TargetingPerformance MeasurementEmail MarketingDigital MarketingSocial Media MarketingPaid MediaEvent MarketingMarketing AutomationCRM

Soft Skills

Excellent Communication SkillsAttention to DetailCustomer-Focused MindsetProblem-Solving CapabilityCommitment to Continuous Improvement