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Advanced Specialist, Technology Solutions
Pearson VUEAdvanced Specialist creating customer engagement solutions within Salesforce Marketing Cloud for Pearson. Partnering with marketing teams to optimize campaigns and support migration to Marketing Cloud Advanced.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Partner with marketing stakeholders to translate business needs into SFMC solutions (e.g., journeys, campaigns, audience segmentation, and personalization).
- Configure and support core SFMC capabilities including Journey Builder, Email Studio, Automation Studio, Contact Builder, and Data Extensions.
- Build and optimize campaign workflows, triggered communications, and lifecycle journeys to improve performance, speed, and scalability.
- Support end-to-end campaign execution including audience preparation, QA, deployment, and post-send validation.
- Support the transition of campaigns, journeys, and data models from legacy Marketing Cloud environments to Marketing Cloud Advanced, ensuring minimal disruption and improved scalability.
- Monitor campaign performance, execution reliability, and platform usage to identify optimization opportunities and reduce defects.
Requirements
What you’ll need- Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder).
- Demonstrated experience supporting campaign execution, audience segmentation, and marketing automation workflows.
- Ability to translate business requirements into scalable SFMC solutions with strong attention to detail.
- Experience working in cross-functional environments (marketing, CRM, data, technology).
- Familiarity with operational processes (intake, QA, release management, incident resolution).
Benefits
Comp & perks- Developing and maintaining playbooks, templates and documentation to support marketing teams.
- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudJourney BuilderEmail StudioAutomation StudioContact Builderaudience segmentationmarketing automation workflowscampaign executiondata modelsoptimization
Soft Skills
attention to detailcross-functional collaboration