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Geo Marketing Specialist
Pearson VUESpecialist, Geo Marketing executing integrated campaigns across defined regions. Collaborating with cross-functional teams to optimize performance and drive engagement in Malaysia and Thailand.
About the role
Key responsibilities & impact- Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
- Manage campaign timelines, calendars, and deliverables to ensure seamless execution
- Coordinate with agencies and vendors to deliver high-quality creative and media assets
- Act as the central point of contact for campaign-related communications
- Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
- Adapt global campaigns to local audiences, guided by market insights and customer needs
- Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
- Translate data into actionable insights to improve messaging, channels, and outcomes
- Utilize segmentation and targeting to enhance campaign effectiveness
Requirements
What you’ll need- Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
- Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)
- Strong project management and organizational skills
- Analytical mindset with the ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and priorities simultaneously
- Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
- Good understanding of digital marketing channels including paid media, social, email, and SEO.
Benefits
Comp & perks- Health insurance
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementmulti-channel campaignsA/B testingdata analysissegmentationtargetingKPI monitoringcampaign optimization
Soft Skills
project managementorganizational skillsanalytical mindsetcommunication skillsstakeholder managementability to manage multiple priorities